Vertical Market Manager - FFI Sealing & Bonding

Job description

Sika Qatar is looking for a Vertical Market Manager for FFI Sealing & Bonding in Doha. The role drives market growth and strategic initiatives within this specialised segment through market analysis, targeted go-to-market strategies and strong relationships with key customers, in support of the Business Unit's objectives. Sika offers salaries aligned with local market benchmarks and the scope of each role.

Responsibilities

• Conduct market analysis and industry research to identify trends, customer needs and growth opportunities in the FFI Sealing & Bonding segment
• Define target customer segments and assess the competitive landscape
• Develop and execute integrated marketing and sales strategies for the vertical
• Build and maintain strategic relationships with key customers, partners and stakeholders
• Implement multi-channel marketing initiatives to strengthen brand awareness and customer engagement
• Manage resource allocation and budgets for marketing and sales initiatives
• Prepare reports and presentations for senior leadership on results, market performance and return on investment
• Support cross-functional vertical market teams and the annual targets of the Business Unit and Sika Qatar

Requirements

• Bachelor's degree in Engineering (Civil, Chemical or Polymer) or an equivalent discipline
• Minimum 5 years of experience in vertical market management, business development or strategic marketing in the industrial or specialty chemicals sector
• Proven track record of executing go-to-market strategies and driving revenue growth
• Strong analytical and market research capabilities
• Fluent written and spoken English, with the ability to prepare professional reports and presentations
• Proficiency in Microsoft Office
• Preferred: experience in sealing, bonding or construction materials, Arabic, cross-functional team leadership, and CRM and marketing analytics tools

Skills

• Business Development
• CRM
• Go-to-Market Strategy
• Key Account Management
• Market Analysis
• Microsoft Office