Senior Specialist, Marketing CRM

Job description

Talabat is hiring a Senior Specialist, Marketing CRM in Dubai to work closely with its CRM team and keep campaign execution running smoothly. You will own and implement CRM campaigns at country level as part of the regional Performance Marketing team that looks after all talabat markets.

The role suits someone flexible and performance-driven with an experimentation mindset, who can work to tight deadlines and stay hands-on to get the job done.

Responsibilities

• Ideate CRM campaigns around the customer lifecycle to meet business needs
• Coordinate with the Campaign Ops team to launch CRM campaigns that address local-market challenges such as churn increase and frequency drop
• Forecast, align and monitor campaign spend against monthly, quarterly and annual CRM budgets
• Monitor lifecycle campaign performance and suggest optimisations based on best practice and learnings from other markets
• Create visibility for local marketing teams on performance and cost evolution
• Formulate data-backed hypotheses to improve ROI from existing flows

Requirements

• Bachelor's degree in marketing or equivalent, with a strong data focus
• Minimum 2 years of relevant work experience, preferably in a fast-paced environment
• Excellent Excel skills
• Data-driven, comfortable working with data and reporting campaign performance
• Good time management skills
• Fluency in written and spoken English
• Good interpersonal, communication and presentation skills
• Proactive, responsible, attentive to detail and a good team player
• Experience with CRM and campaign management tools such as Braze or similar is a plus
• Arabic fluency is a plus

Skills

• Braze
• Campaign Management
• CRM
• Data Analysis
• Excel
• Performance Marketing