Manager - Content & Creative - E-Commerce

Job description

Landmark Group is seeking a creative, commercially driven Manager - Content & Creative for the Home Centre e-commerce business in Dubai. The role leads the planning, development, execution and optimisation of digital marketing content for the Home & Furniture business, delivering engaging, performance-focused creative assets across paid media platforms and CRM channels.

The ideal candidate combines creative conceptualisation and storytelling with hands-on execution, agency management and a data-driven approach, working closely with Performance Marketing, CRM, Design, Brand and external creative partners.

Responsibilities

• Lead the planning and execution of the annual digital marketing content calendar, aligned with business objectives, promotional campaigns, seasonal events, and product launches.
• Develop platform-specific creative strategies for paid media channels, including Google, Meta, TikTok, Snapchat etc.
• Translate campaign objectives and commercial priorities into compelling creative concepts, messaging, and content briefs.
• Ensure a consistent pipeline of high-quality video, static, carousel, and dynamic ads creatives to support always-on and promotional campaigns.
• Coordinate content requirements across markets, ensuring appropriate localization of English and Arabic creatives and messaging.
• Own the end-to-end creative production process, from conceptualization and briefing to asset development, review, approval, and final delivery.
• Lead the development of performance-focused creative assets, including short-form videos, product demonstrations, static banners and interactive ad formats.
• Oversee the creation and optimization of ads copy, headlines, calls to action, and other platform-specific content.
• Manage content development for CRM channels, including push notifications, email campaigns, in-app messaging, and WhatsApp communications.
• Ensure all creative assets adhere to brand guidelines, platform specifications, and campaign objectives.
• Establish efficient production workflows, timelines, and approval processes to ensure on-time delivery of campaign assets.
• Work closely with the Digital Marketing team to ensure creative assets are correctly uploaded, implemented, and activated across campaigns.
• Act as the primary point of contact for external creative agencies, production partners, and platform creative teams.
• Develop clear, actionable, and insight-driven creative briefs covering campaign objectives, target audiences, messaging, product selection, and expected deliverables.
• Manage the complete agency production process, including creative direction, product coordination, video production, feedback, revisions, and final approvals.
• Collaborate with platform creative partners and agencies to develop innovative, high-performing content tailored to individual advertising channels.
• Coordinate with internal teams, including Performance Marketing, CRM, Category, Merchandising, Brand, and Design, to ensure content aligns with commercial and marketing priorities.
• Monitor agency deliverables, production timelines, and creative quality to ensure accountability and operational efficiency.
• Collaborate closely with Performance Marketing and CRM teams to analyze creative effectiveness across platforms and campaigns.
• Evaluate creative performance using key metrics such as CTR, Conversion rate and ROAS.
• Develop and execute structured A/B testing plans across creative formats, messaging, visual elements and calls to action.
• Identify winning creative concepts and scale successful formats across campaigns, platforms, and markets.
• Continuously refresh and optimize underperforming creatives to improve campaign effectiveness and reduce creative fatigue.
• Partner with the Performance Marketing team to optimize dynamic product ads templates and product feed creatives across Meta, Criteo, RTB House, and other retargeting platforms.
• Establish regular creative performance reviews and translate insights into actionable recommendations for future content development.
• Lead the creative planning and production of influencer and UGC content to support performance marketing objectives.
• Develop compelling content concepts, including product demonstrations, unboxing videos, home styling inspiration, product comparisons, and lifestyle storytelling.
• Collaborate with influencer agencies and content creators to ensure content meets brand guidelines, campaign objectives, and platform requirements.
• Oversee influencer content production, including creative briefs, product coordination, content reviews, and final approvals.
• Stay updated on emerging content trends, creative formats, and advertising innovations across TikTok, Instagram, Snapchat, YouTube, Pinterest, and other digital platforms.
• Identify opportunities to leverage AI-powered creative tools, automation, and content production technologies to improve efficiency and scalability.
• Support the development of creative assets for new advertising channels, including Pinterest, programmatic advertising, Huawei, and other emerging platforms.
• Monitor competitor advertising strategies, creative messaging, and content trends to identify opportunities for differentiation.
• Continuously experiment with new storytelling approaches, video formats, and creative techniques to improve customer engagement and business performance.

Requirements

• Bachelor's degree in Marketing, Communications, Advertising, Media, or a related field.
• 4–6 years of relevant experience in digital content creation, creative production, or content marketing, preferably within e-commerce, retail, home décor, furniture, or a digital-first business.
• Proven experience developing performance marketing creatives across platforms such as Google, Meta, TikTok, and Snapchat.
• Strong experience managing creative agencies, production partners, and multiple stakeholders.
• Demonstrated ability to manage end-to-end creative production, from campaign briefing and conceptualization through execution and delivery.
• Experience developing content for CRM channels, including email, push notifications, and WhatsApp, is highly desirable.
• Familiarity with influencer marketing, UGC production, and dynamic product advertising is an advantage.
• Creative Thinking & Storytelling: Strong conceptualization, copywriting, and visual storytelling capabilities, with an understanding of what drives customer engagement and conversions.
• Performance Marketing Understanding: Knowledge of digital advertising platforms, creative best practices, performance KPIs, and optimization techniques.
• Project & Agency Management: Proven ability to manage multiple creative projects, agency relationships, production schedules, and tight deadlines.
• Data-Driven Decision Making: Ability to interpret campaign performance insights and translate them into effective creative improvements.
• Content Production Expertise: Understanding of video production, static design, digital ad formats, and platform-specific creative requirements.

Skills

• Agency Management
• Content Strategy
• Copywriting
• CRM Content
• Google Ads
• Meta Ads
• Performance Creatives
• TikTok