Regional Marketing Manager

Job description

Etihad Airways is looking for a hands-on Regional Marketing Manager - West in Abu Dhabi to execute full-funnel marketing activity across a defined set of markets. The role focuses on coordination, delivery and optimisation, with strong exposure to both brand and performance marketing in a premium global airline environment.

Working with senior marketing leaders and the commercial and revenue teams, you will make sure campaigns are delivered on time and on brand while supporting objectives such as demand stimulation, route performance and revenue growth. It suits someone with creative flair who can balance creative development with commercial objectives, performance metrics and return on investment.

Responsibilities

• Execute integrated full-funnel marketing campaigns across assigned markets, from awareness to conversion
• Coordinate paid, owned and earned channels including digital, social, sponsorships, OOH, partnerships and CRM to deliver country execution plans
• Manage campaign timelines, assets, approvals and deployment
• Keep all activity on Etihad's premium brand positioning while locally relevant
• Act as the day-to-day marketing contact for assigned markets
• Align execution with commercial priorities with the Revenue & Commercial division
• Support tactical offers, seasonal activity and new route launches
• Manage external agency partners to ensure quality, timely delivery and brand adherence
• Track campaign performance across reach, engagement, traffic, bookings and CPA and support post-campaign reviews
• Travel to markets (up to 20%) to build local knowledge and relationships

Requirements

• 5 years of marketing experience in a consumer-facing business, ideally airlines or retail
• Bachelor's degree
• Solid experience executing multi-channel marketing campaigns
• Highly organised and delivery-focused, able to manage multiple workstreams
• Experience working with agencies and multiple internal stakeholders
• Commercially curious about what drives performance
• Willing to travel and engage with markets on the ground

Skills

• Agency Management
• Campaign Management
• CRM
• Digital Marketing
• Performance Marketing