Head of Marketing

Job description

Ziina is searching for a Head of Marketing to lead its product-led growth initiatives, including product marketing, brand awareness, customer acquisition and revenue growth. The role suits a data-driven, creative leader with deep product marketing expertise in positioning, messaging and go-to-market execution.

It is a hands-on position that also leads a team of high performers, and the company wants someone with a track record in both startup and scaling environments.

Responsibilities

• Own product positioning and messaging strategy, translating Ziina's payment features into compelling customer benefits that drive adoption and differentiate us in the fintech market.
• Lead comprehensive go-to-market execution for new product launches, coordinating cross-functional teams and establishing measurable success metrics for user adoption and retention.
• Build data-driven quarterly marketing roadmaps aligned with company growth objectives, including strategic budget allocation across channels and initiatives.
• Drive multi-channel customer acquisition through paid media, content marketing, social media, and partnership strategies while optimizing for healthy CAC payback periods.
• Establish and maintain marketing analytics frameworks to continuously optimize campaign performance, forecast business impact, and inform strategic decision-making.
• Craft Ziina's brand narrative and storytelling that positions us as the go-to payments solution in the region through high-quality, creative content.
• Build and lead a high-performing marketing team, providing coaching, setting clear goals, and fostering a culture of excellence, creativity, and data-driven results.
• Facilitate seamless cross-functional collaboration with product, sales, and executive teams to ensure alignment on messaging, goals, and strategic initiatives.
• Conduct customer research and competitive analysis to inform product positioning, messaging frameworks, and marketing strategies that resonate with target audiences.
• Manage marketing budgets strategically, allocating resources across channels and campaigns to achieve maximum ROI and sustainable, scalable growth.
• Oversee creative asset development with strong aesthetic vision, ensuring all marketing materials maintain brand consistency and premium quality standards.
• Select and manage external vendor relationships, including agencies and consultants, while maintaining high delivery standards and alignment with marketing objectives.

Requirements

• 7+ years of progressive marketing experience with a proven track record of scaling growth in startup or high-growth environments, including demonstrated success in product marketing leadership roles
• Strategic thinking beyond immediate needs, developing and implementing medium to long-term marketing strategies that scale effectively as the business grows
• Deep go-to-market expertise, with experience driving successful product launches and scaling user adoption across multiple channels and customer segments
• Experience in leading and inspiring teams, with strong mentorship skills and a focus on empowering team members to achieve peak performance and professional growth
• High data fluency, with expertise in marketing analytics and a demonstrated ability to use metrics for forecasting, optimization, and strategic decision-making
• The ability to combine creative flair with growth mindset, bringing natural aesthetic sense and innovative thinking to develop tailored marketing solutions that drive results
• Confidence and decisiveness, comfortable pushing back when necessary and prioritizing initiatives that align with long-term brand vision and business objectives
• Exceptional communication skills, with strong verbal and written skills that enable you to engage stakeholders and convey complex marketing concepts clearly
• Resilience and problem-solving ability, with a proactive, organized approach to overcoming challenges and managing risks in a fast-paced environment
• Passion for fintech innovation, with genuine excitement about shaping the future of payments in the Middle East through creative, data-driven marketing