Marketing Specialist

Job description

Qatar Foundation is looking for a Marketing Specialist for the MFH Museum in Doha. The role supports the museum's annual marketing roadmap, plans and executes multi-channel campaigns for exhibitions, education initiatives and public programmes, and works with curatorial, education, communications and events teams to grow visitor engagement and visibility.

Responsibilities

• Support the development and implementation of the museum's annual marketing roadmap
• Align strategic goals with measurable marketing objectives and KPIs
• Plan and execute integrated multi-channel campaigns across digital, print, outdoor and experiential platforms
• Gather and analyse audience insights and campaign data to identify visitor segments and support targeting
• Implement marketing activities in line with the MFH Museum brand guidelines
• Coordinate digital marketing including website content, SEO/SEM, newsletters and paid media
• Support social media marketing with QF's Digital and Social Media teams
• Coordinate with cultural organisations, embassies, educational institutions and tourism entities on outreach
• Plan marketing activations for exhibitions, lectures, workshops and community initiatives
• Monitor campaign performance and prepare regular reports on reach, engagement and visitor numbers
• Coordinate with external vendors, creative agencies and media partners to deliver materials on time and within budget

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Media Studies or a related field
• 6-8 years of relevant full-time experience in marketing, preferably in arts, culture, heritage or tourism
• Proven track record of supporting integrated marketing campaigns across digital and traditional platforms
• Strong knowledge of SEO, SEM, social media management and email marketing
• Proficiency in analytics tools such as Google Analytics or Meta Business Suite; familiarity with Adobe Creative Suite, Canva and CMS platforms
• Ability to prepare reports and give data-driven recommendations
• Exceptional organisational skills to manage multiple projects and deadlines
• Excellent writing skills; Arabic proficiency is an advantage
• Proficiency in MS Office applications

Skills

• Adobe Creative Suite
• Canva
• Digital Marketing
• Google Analytics
• Marketing
• SEO
• Social Media