Head of Marketing & Communication

Job description

Al Shaqab, part of Qatar Foundation, is looking for a Head of Marketing & Communication in Doha. The post develops and drives the marketing and corporate communications strategy in coordination with the Commercial & Events Manager and other stakeholders, to grow revenue, strengthen Al Shaqab market position and reinforce its brand identity and relations with key stakeholders.

Responsibilities

• Develop and implement the Al Shaqab Marketing and Communications Strategy to grow awareness, increase footfalls and generate revenue
• Build, enhance and position the brand image of Al Shaqab
• Develop and manage the Social Media Plan and approve all its content
• Run advertising and public relations campaigns, oversee press releases and supply articles to media partners
• Manage the design, production and distribution of promotional and advertising materials
• Keep a consistent identity across printed materials such as invitations, newsletters, flyers, posters, brochures and email in Arabic and English
• Run regular marketing analysis of customer and market needs against Al Shaqab products and services
• Monitor client satisfaction and set KPIs for the marketing and communications unit
• Manage third-party advertising and marketing agencies and consultants

Requirements

• Bachelor's degree in Marketing, Mass Communications, Public Relations or equivalent (professional marketing qualification or Master's degree desirable)
• 6-8 years of relevant full-time experience with a proven track record in large-scale communications projects
• Professional knowledge of marketing concepts, techniques and methods
• Strategic thinking and analytical problem-solving skills
• Ability to create stories and write and edit press releases
• Excellent writing skills and ability to work under pressure to deadlines
• Proficiency in MS Office applications

Skills

• Corporate Communications
• Marketing Strategy
• Press Releases
• Public Relations
• Social Media