Senior Executive - Social Media Marketing

Job description

PEPOLTek is an IT company based in Dhaka building a portfolio of SaaS products used across education, HR and enterprise operations, including BIDYATek (a school management platform), an Intelligent HR Solution (a cloud-based HRMS) and an Enterprise ERP suite for supply chain and financial operations. This role is responsible for planning and executing marketing initiatives, strengthening the brand, driving customer engagement and sales, managing digital and offline marketing activities and identifying new market opportunities, working closely with Sales, Customer Service, Product Development, Retail and Creative teams.

Responsibilities

• Conduct market research, tracking trends, competitor activity, customer preferences, pricing and emerging opportunities
• Plan and execute marketing campaigns and activations, including product launches, seasonal promotions, exhibitions and collaborations
• Maintain and strengthen brand identity and positioning across social media, website, retail outlets and promotional materials
• Develop quarterly marketing plans and campaign calendars aligned with business objectives and sales targets
• Manage digital marketing and e-commerce, covering social media, website content, SEO, online advertising and email marketing
• Run Meta media buying, including campaign setup, audience targeting, budget allocation and performance monitoring
• Coordinate content and creative production with the design team, from campaign concepts to in-store materials
• Monitor marketing performance, prepare regular reports and recommend improvements to management
• Use AI tools for content creation, campaign ideation, market research and marketing efficiency

Requirements

• BBA or MBA in Marketing, Business Administration, Communications or a related field
• 2 to 4 years of relevant experience in Marketing, Branding, Retail or E-commerce
• Practical knowledge of Meta Ads Manager, including campaign setup and performance monitoring
• Strong digital marketing and content coordination skills
• Nice to have: experience in consumer or lifestyle brands, retail, home decor, fashion, handicrafts or FMCG

Skills

• Content Coordination
• E-commerce
• Meta Ads Manager
• SEO
• Social Media Marketing