Marketing Executive

Job description

PEPOLTek is an IT company based in Dhaka building a portfolio of SaaS products used across education, HR and enterprise operations, including BIDYATek (a school management platform), an Intelligent HR Solution (a cloud-based HRMS) and an Enterprise ERP suite for supply chain and financial operations. The company is building out a consumer brand and retail marketing function and is looking for a junior marketing generalist who can run several workstreams at once, moving between a content calendar, a trade fair booth and a stakeholder review. Interested candidates should submit an updated resume along with a short cover or motivation letter.

Responsibilities

• Own end-to-end campaign and activation execution: plan, coordinate and run marketing campaigns, product launches, seasonal promotions, exhibitions, fairs and brand activations across online and offline channels
• Research trends, competitor activity, customer preferences and pricing to flag growth opportunities
• Run the brand's digital presence: manage social media, website content, SEO, email marketing and e-commerce activity, with working knowledge of Meta Ads Manager
• Work with the Creative/Design team on campaign concepts, photography, video, catalogs and in-store materials
• Coordinate with Customer Service, Sales, Product Development and Retail teams so promotional activity, customer insight and product information move where they need to
• Track campaign performance and ROI, report to management, and use AI tools to speed up content creation, research and campaign ideation

Requirements

• BBA/MBA in Marketing, Business Administration, Communications or a related field
• 2 to 4 years of experience, ideally including time at a marketing or brand agency managing multiple client or brand workstreams; in-house experience in consumer/lifestyle, retail, home decor, fashion, handicrafts or FMCG is equally welcome
• Comfortable working across strategy and hands-on execution, and across offline and digital channels
• Working familiarity with Meta Ads Manager and AI tools for marketing and content work

Benefits

• In-house lunch facility
• Friday with an alternate Saturday off
• Annual increments and career advancement opportunities after confirmation

Skills

• Campaign Management
• Digital Marketing
• Meta Ads Manager
• SEO
• Social Media