Head of Sales & Marketing

Job description

KSRM, one of the leading steel manufacturers in Bangladesh with 42 years of experience in the steel industry, is seeking a dynamic, competent, and results-driven professional for the position of Head of Sales & Marketing.The successful candidate will provide strategic leadership and direction for the company's sales and marketing operations, with a primary focus on expanding dealer and corporate business, increasing market share, strengthening brand positioning, and achieving

Responsibilities

• Develop and implement annual and periodic sales strategies, forecasts, and business plans in consultation with the relevant departmental heads and senior management.
• Drive the growth of dealer and corporate sales by identifying new business opportunities, expanding market coverage, and strengthening existing business relationships.
• Analyze market demand, sales trends, competitor activities, pricing strategies, and trade promotions to develop effective plans for maximizing sales volume and market share.
• Lead, supervise, and monitor the performance of the Sales teams to achieve sales targets and business objectives.
• Establish clear sales targets, territory-wise objectives, and key performance indicators (KPIs) for Area Sales Managers, Territory Sales Managers, and other sales personnel.
• Regularly review sales performance and implement corrective action plans to address gaps against targets.
• Motivate, coach, and develop sales personnel to enhance professional competence, accountability, customer engagement, and overall productivity
• Ensure effective monitoring of customer credit exposure, outstanding receivables, and collection performance in coordination with Finance and Accounts.
• Develop and implement branding, promotional, and market-activation initiatives to strengthen brand awareness, product positioning, and customer preference.
• Coordinate with Production, Supply Chain, Logistics, Finance, Accounts, and other relevant departments to ensure alignment between sales commitments and operational capabilities.
• Perform any additional duties and responsibilities assigned by senior management from time to time in the interest of the company's business objectives.

Requirements

• Masters /MBA from a reputed institute/university.
• At least 18 years
• The applicants should have experience in the following business area(s): Cement, Group of Companies, Multinational Companies, Steel
• Age At least 45 years
• The applicants with experience in Steel industries will get preference.
• In-depth knowledge of Modern Trade & Corporate Sales Operation.
• Excellent Leadership & Team Management Skills is mandatory.
• Proven ability in sales target achievement and market development.
• Well conversant with Decision making & Public Speaking.