Senior ABX Marketing Specialist

চাকরির বিবরণ

Field Nation, a web-based marketplace connecting businesses with service professionals, is hiring a Senior ABX Marketing Specialist at its Uttara, Dhaka office on a hybrid model. The role designs and runs account-based experience plays for named accounts, partners directly with US-based SDRs and account executives, and turns buyer-intent signals into timely, personalized outreach.

The working shift is nine hours a day, five days a week, generally between 8pm and 5am Bangladesh time to overlap with US business hours, with office attendance on Mondays and Tuesdays.

দায়িত্ব

• Design and execute ABX plays for named accounts, including channel sequencing, cadence and messaging adaptation, within the account tiers and program framework set by marketing leadership
• Adapt and personalize messaging and content for named-account audiences
• Partner directly with Marketing, SDRs and AEs on named accounts to align play design with active pipeline conversations and account intelligence, keeping detailed written records of account status and next actions
• Translate intent signals from 6sense (or an equivalent platform) into timely program activation and personalized outreach sequences during the US business day
• Build and maintain account briefs, program documentation and SDR playbooks that AEs and SDRs can act on without a live handoff
• Review program performance data regularly and adjust sequencing, targeting and messaging based on what converts to pipeline
• Take part in regular named-account working sessions with US counterparts and act as the day-to-day ABX liaison for US-based SDRs and AEs
• Help build and maintain the named-account target list with Sales, Marketing Operations and Product Marketing, and use 6sense, Salesforce and other data sources to build account segments and identify in-market buying signals
• Support account-centric events, roundtables, executive dinners and targeted field events

যোগ্যতা

• 3-5 years of B2B marketing experience at a SaaS, technology or services company supporting US/UK-based clients or a US/UK-headquartered business (not BPO, consumer or purely local-market experience)
• 2+ years of hands-on ABM/ABX experience designing and executing named-account programs, campaigns or plays
• Direct partnership with individual account executives on named accounts, with specific examples from prior roles
• Salesforce proficiency: navigates pipeline reports, opportunity data and campaign attribution independently
• Hands-on activation experience with an intent platform such as 6sense, Demandbase, Terminus or RollWorks
• Demonstrated async communication and documentation skills, including prior work with US-based stakeholders across a significant time-zone gap
• Advanced written English; writing samples may be requested during screening
• Minimum 4 hours of daily overlap with US Central Time
• Bachelor's degree in Marketing, Business or a related field

সুবিধা

• Performance reward, festival bonus and referral bonus
• Gratuity and leave encashment
• Medical insurance for the employee, spouse and children
• Gym membership
• Complimentary lunch or dinner, unlimited tea and coffee, transportation and mobile data allowance
• Career development budget
• Hybrid work model, quarterly team outing budget and two annual field-week team retreats
• Paid time off, Hajj/Umrah leave, maternity and paternity leave

দক্ষতা

• 6sense
• ABM
• ABX
• B2B Marketing
• Salesforce
• Written Communication