Executive / Senior Executive - Marketing

চাকরির বিবরণ

Talent Centric Ltd. is hiring an Executive / Senior Executive - Marketing (Marketing department, reporting to the Marketing Director) at its Baridhara J Block, Notun Bazar, Dhaka office. The candidate will plan and execute marketing initiatives, drive customer engagement and sales, manage digital and offline marketing activities and identify new market opportunities, working closely with the Sales, Customer Service, Product Development, Retail and Creative teams.

দায়িত্ব

• Market Research & Insights Conduct regular research on market trends, competitor activities, customer preferences, pricing, product categories, and emerging opportunities to identify areas for business and brand growth.
• Marketing Campaigns & Activations Plan, coordinate, and execute online and offline marketing campaigns, product launches, seasonal promotions, exhibitions, fairs, collaborations, and other brand activations to drive customer engagement and sales.
• Brand Management Maintain and and positioning across social media, website, retail outlets, corporate communications, promotional materials, and other customer touch points.
• Marketing Planning & Calendar Management Develop and implement quarterly marketing plans, campaign calendars, promotional strategies, and activity schedules aligned with business objectives, sales targets, product launches, and seasonal opportunities.
• Digital Marketing & E-commerce Manage and coordinate social media, website content, SEO, online advertising, email marketing, e-commerce activities, and other digital initiatives to increase brand awareness, traffic, engagement, and online sales.
• Meta Media Buying Maintain practical knowledge of Meta Ads Manager, including campaign setup, audience targeting, budget allocation, ad placement, basic optimization, and monitoring key performance metrics such as reach, engagement, CTR, and conversions.
• Content & Creative Coordination Work closely with the Creative/Design team to develop campaign concepts, product stories, promotional content, photography, videos, catalogs, social media assets, instore materials, and other marketing communications.
• Cross-functional & Customer Coordination Coordinate with Customer Service, Sales, Product Development, Retail/Outlet teams, and other relevant departments to ensure effective communication of customer insights, product information, promotional activities, and marketing requirements.
• Marketing Performance & Continuous Improvement Monitor campaign performance, customer response, digital metrics, sales impact, and marketing ROI; prepare regular reports for Management and recommend improvements to increase sales, engagement, and brand visibility.
• AI Tools & Applications Utilize AI tools and applications for content creation, campaign ideation, market research, customer insights, image and video generation, and improving overall marketing efficiency.
• Perform any other marketing, branding, or business-related responsibilities assigned by Management from time to time.

যোগ্যতা

• BBA/MBA in Marketing, Business Administration, Communications or a related field from a public or private university
• 1-3 years of relevant experience in Marketing, Branding, Retail, E-commerce or a related field
• Experience in consumer/lifestyle brands, retail, home decor, fashion, handicrafts or FMCG will be an advantage

সুবিধা

• In-house lunch facility
• Friday with an alternate Saturday off
• After permanent employment: additional benefits, annual increments and career advancement

দক্ষতা

• Brand Management
• Campaign Planning
• Digital Marketing
• E-commerce
• Meta Ads