Digital Marketing Senior Manager

চাকরির বিবরণ

Banglalink is hiring a Digital Marketing Senior Manager in Dhaka to develop and execute digital marketing strategies aligned with business objectives, lead media planning and budget optimization, run end-to-end campaigns across social, search and web, and manage team and agency performance against KPIs.

দায়িত্ব

• Develop and execute digital marketing strategies aligned with business objectives, ensuring effective media planning, buying, and campaign execution across relevant digital platforms to maximize brand visibility and achieve targeted outcomes.
• Lead digital media planning and budget optimization by developing cost-effective media plans, managing media investments, negotiating competitive buying rates, and ensuring timely execution in line with quarterly roadmaps and business priorities.
• Manage end-to-end digital marketing campaigns across social media, search engines, websites, and other digital channels, ensuring effective campaign launches, audience engagement, brand awareness, and achievement of monthly and annual KPIs.
• Drive SEO and SEM initiatives by leveraging web analytics, search trends, keyword strategies, and content opportunities to improve search visibility, digital traffic, and overall brand presence.
• Optimize digital campaign performance and customer experience through continuous monitoring, performance evaluation, and implementation of data-driven improvements to campaign content, targeting, media mix, and customer engagement.
• Leverage digital analytics and customer insights using platforms such as Google Analytics and social media analytics tools to assess campaign effectiveness, understand customer behavior, measure ROI, and identify opportunities for optimization.
• Develop performance dashboards and management reports covering digital media investments, campaign results, traffic, engagement, conversions, and other relevant KPIs, translating insights into actionable recommendations for business improvement.
• Lead cross-functional and agency collaboration by aligning product teams, internal stakeholders, media agencies, and external partners on digital strategies, campaign requirements, media plans, and performance expectations.
• Manage team and agency performance by providing direction, monitoring individual and agency KPIs, conducting performance evaluations, sharing regular updates, and ensuring accountability for agreed deliverables.
• Identify emerging digital marketing trends and opportunities by researching new tools, technologies, platforms, and interactive formats, recommending innovative approaches to strengthen digital communication, improve media effectiveness, and deliver business results.

যোগ্যতা

• Bachelors in marketing, media, communications, or equivalent combination of education and experience
• 8-10 years’ experience with 5 years of relevant experience in digital marketing
• Advance knowledge and understanding of digital marketing including digital media planning and buying, social media platforms, digital analytics, and customer segmentation
• Sound knowledge of brand management and consumer behavior and User Experience
• Advance knowledge in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Sound knowledge of website analytics tools (e.g., Google Analytics)
• Sound knowledge on optimizing Google Ads and Facebook Campaigns
• Sound knowledge about Local Publishers and DSPs
• Advance knowledge with the latest trends and best practices in online marketing and measurement