Senior Manager, Partnerships and Sponsorships Commercialization

Job description

Visa is hiring a Senior Manager for Partnerships and Sponsorships Commercialization in Riyadh. Sponsorships are a significant contributor to Visa Marketing Services revenue and a core strategic asset for the Visa brand and its clients. The role defines the commercialization strategy aligned with client and issuer priorities, designs pricing methodologies and sales plays, builds frameworks for target setting, pipeline tracking and revenue reporting with CEMEA Finance, and works with sub-regions and global teams to execute and localise the strategy. Visa requires at least 3 days in the office and digital fluency including use of generative AI tools.

Responsibilities

• Define and drive the sponsorship commercialization strategy aligned to client priorities, issuer needs and CEMEA Sponsorships overall strategy and roadmap
• Represent Marketing Services’ interests in the exploration of new sponsorships and partnership opportunities, ensure alignment to strategy and support assessment of client demand/subsequent revenue potential for new assets
• Contribute to Marketing Services’ 3-year growth strategy and extend to a 2030 view, coupled with robust financial modeling and identification of clear Sponsorship building blocks and revenue streams that drive growth.
• Strategic Sponsorship Pricing, Activation and GTM
• Set commercial guardrails and design standardized pricing methodologies across sponsorship assets to ensure we are pricing consistently region by region with clear margin targets by project/asset type
• Develop best-in-class Marketing Services sales materials and build client-ready sales plays to support the robust sell-in of sponsorship programs with clients across CEMEA
• Design, implement, and optimize asset resale models for all Sponsorship properties to maximize utilization across regions and clients
• Support the design and implementation of frameworks for Marketing Services target setting, pipeline tracking and revenue reporting across all Sponsorship properties in close partnership with CEMEA Finance
• Proactively report on sponsorships sales pipelines and client activity, and deliver any other custom analyses as required
• Build and maintain a robust tracking mechanism to understand global and regional Sponsorship asset inventories across the Marketing Services business and sell-in status by client
• Review overall performance and identify optimization opportunities to improve sweating of assets across regions and clients
• Support renewal strategies through performance insights and forward-looking recommendations
• Partner with sub-regions to ensure effective execution and localization of sponsorship commercialization strategies
• Support ongoing operations across key cross-functional and cross-geography touchpoints, including regular meetings with our Regional Marketing Services Leads, CEMEA and global Sponsorship Team, Finance partners, monthly Sponsorship Council meetings and more
• Develop and maintain a library of case studies and best practices to promote knowledge sharing and enable reapplication across the Marketing Services organization

Requirements

• 8-10+ years of relevant experience in sponsorships, partnerships, commercialization, management consulting or related fields
• Proven experience developing commercial strategies, pricing models, and go-to-market approaches in marketing
• Strong financial acumen with experience in business case development, revenue modeling, and performance tracking

Skills

• Financial Modelling
• Go-To-Market
• Marketing Services
• Pricing Models
• Sponsorship Strategy
• Stakeholder Management