Marketing Partner - Breast Cancer

Job description

Roche is hiring a Marketing Partner for its Breast Cancer portfolio in Riyadh. The role establishes and communicates the full product value proposition from payers to health systems and prescribers, using insight-driven positioning and launch strategy, customer-led content and integrated customer experiences.

The Marketing Partner works with Medical and Regulatory teams on compliant promotional tactics, manages agencies and vendors, and runs congresses and professional society relationships.

Responsibilities

• Closely aligned with the relevant brands’ value proposition and customer positioning, autonomously optimizes marketing campaigns, leads the execution of the value proposition and supports the end-to-end customer experience.
• Drive campaign pull-through at product launch, translating value proposition messaging into launch toolkits and promotional materials for field teams and external channels.
• Analyzes customer insights to assess customer needs, drive and adapt tactical marketing activities, and to inform the optimal integrated customer experience.
• Establish post-launch tracking dashboards to evaluate early market adoption, campaign reach, and stakeholder engagement, optimizing tactical plans in real time.
• Identifies and works regularly with appropriate internal and external resources (e.g. contracting with agencies and vendors) to support product marketing strategies and activities.
• Partner with Medical and Regulatory teams, to ensure development, approval, and pull-through of compliant and effective promotional tactics.
• Performs a wide range of tactical activities to support a seamless, well-integrated marketing campaigns across multiple platforms.
• Lead marketing activities and provide technical expertise and consultation to PPOCs whenever they are contributing to marketing tactics (including symposia, advisory boards, and promotional activities to introduce the product value proposition to core healthcare providers).
• Measures marketing performance through leading, lagging, and customer satisfaction indicators to optimize tactical activities and drive customer and business outcomes.
• Manage Congresses and Professional Society relationships and coordinate end-to-end meeting/event management.
• In collaboration with customer facing roles, communicates effectively and professionally with customers, ensuring a positive experience that aligns with organizational values and priorities.
• Establishes own work priorities and timelines, and exercises judgment in selecting methods for approaching new projects.

Requirements

• Education: Bachelor's degree in a science or related field (MBA is a plus).
• Experience: Minimum of 4 years of total work experience, including at least 2 years of commercial experience (e.g., marketing or market access).
• Marketing Expertise: Demonstrated experience in creating marketing strategies, plans, and tactics that have successfully strengthened market positioning and driven high-value customer and business outcomes.
• Therapeutic Area Expertise: Direct experience in oncology, specifically breast cancer is highly preferred.
• Launch Track Record: Proven hands-on product launch experience, including cross-functional launch strategy, tactical execution, and campaign pull-through.

Skills

• Campaign Management
• Customer Insights
• Oncology
• Product Launch
• Product Marketing
• Vendor Management