Senior Content Specialist

Job description

Field Nation brings companies and service professionals together through an integrated, easy-to-use platform, supporting businesses looking to grow their service offerings while empowering technicians to leverage their skills on their own terms. The Senior Content Specialist is a skilled B2B content producer who executes against a defined content strategy to drive awareness, credibility, and demand for Field Nation. Reporting into the Marketing Services function in Bangladesh and working closely with the Product Marketing & Content team, this role produces high-quality Tier 2 content - customer case studies, blog posts, email campaigns, ebooks, landing pages, and demand assets - that brings Field Nation's brand narrative to life and supports revenue marketing goals. Field Nation's Content & Editorial Manager owns brand voice, editorial standards, Tier 1 content (thought leadership, brand POV, executive messaging), and content governance; the Senior Content Specialist operates within that framework, owning a high volume of additional content that directly supports the US marketing and sales teams.

Responsibilities

• Write and publish monthly email newsletters, owning ideation, structure, copy, and on-time delivery in coordination with the Product Marketing team.
• Produce customer case studies end-to-end: conduct interviews with Field Nation users, extract measurable business outcomes, and write polished narratives.
• Write blog posts that support product investments, build credibility and drive organic traffic for field service operations leaders.
• Support the Revenue Marketing team with conversion-focused content: display ad copy, landing page copy, email campaign sequences, and other funnel assets.
• Produce 1-pagers, social content, and supporting content assets for campaign launches and Product Marketing initiatives.
• Research field service market trends, buyer pain points, and competitive dynamics to bring credible context to all content.
• Write with strict adherence to Field Nation's brand style guide and editorial standards, maintaining consistency in voice, tone, and terminology.
• Partner with the Content and Product Marketing teams to ensure all content is accurate, on-message, and aligned to approved positioning before publication.

Requirements

• 8+ years of content marketing or editorial experience within B2B SaaS companies selling to enterprise or mid-market buyers in English-speaking markets (US, UK, Canada, Australia or similar) - not developer tools, consumer apps, or small-business-focused products
• A portfolio including published customer case studies and long-form content written for a senior B2B audience (VP, Director, or C-suite); applications without writing samples will not be considered
• Demonstrated ability to research and write about complex technology topics for a non-technical business audience
• Experience conducting customer interviews and translating business outcomes and technical context into clear, credible narratives
• Strong project management skills - able to manage multiple concurrent content assignments and hit deadlines in a fast-moving environment
• Comfort working within a defined editorial framework (brand voice standards, style guides, content governance) without close supervision
• Exceptional written English: clear, concise, and purposeful, with the ability to adapt tone and register to content type and audience