Job Bangla

Digital Marketing Expert

Company
Smart Lab
Location
Gulshan, Dhaka
Job type
Full Time
Salary
Competitive salary (based on experience)
Experience
3+ Years
Deadline
2026-11-16

Job description

Smart-Lab Global is a technology and digital solutions company serving 150+ clients across industries such as banking, telecom, healthcare, retail, and government. Its services span AI, cybersecurity, data analytics, cloud, software development, SEO, and paid ads. The company is looking for a digital marketing expert to grow its brand, generate quality leads, and support its client-facing marketing services. The hire will plan, run, and optimize data-driven digital marketing campaigns, own SEO and social media, back every decision with research, and use AI tools to work faster and smarter. Basic design and video editing skills are a plus for making small changes to graphics and videos; major creative production is handled by the creative team. Location: Dhaka, Bangladesh (On-site / Hybrid). Reports to: Head of Business. Office: Green Square, Flat No. A4, House No. 1/B, Road no. 8, Gulshan-1, Dhaka-1212.

Responsibilities

  • Market and competitor research: study audiences, keywords, competitors, and industry trends to guide strategy
  • Campaign management: plan, launch, and optimize paid and organic campaigns (Google Ads, Meta, LinkedIn) against clear KPIs
  • SEO: handle on-page, off-page, technical, and content SEO, including keyword strategy, audits, link building, and rankings growth
  • Social media: manage and grow social channels (LinkedIn, Facebook, Instagram, X, YouTube) with a content calendar, community engagement, and consistent brand voice
  • Basic creative edits: make minor changes or additions to graphics and videos (Canva, CapCut, or similar) when needed
  • AI-driven workflows: use AI tools for research, content ideation, copywriting, automation, and reporting, with human review for quality
  • Analytics and reporting: track performance in GA4, Search Console, and platform dashboards and deliver weekly and monthly reports with actionable insights
  • Collaboration: work with the business development and sales team to support lead generation and with delivery teams on client-facing marketing services

Requirements

  • 3+ years of hands-on digital marketing experience
  • Proven expertise in SEO (technical, on-page, off-page) with tools such as Ahrefs, SEMrush, or Moz
  • Strong social media marketing and management experience, including paid social
  • Experience running and optimizing Google Ads and Meta Ads campaigns
  • Solid research and analytical skills, with working knowledge of GA4 and Search Console
  • Working knowledge of AI tools (e.g., ChatGPT, Claude, Gemini, AI image/video tools) and how to apply them in marketing
  • Strong written and spoken English (Bangla required)
  • Desirable: basic graphic design (Canva or similar) and basic video editing (CapCut or similar)
  • Desirable: experience marketing B2B, IT, or SaaS services
  • Desirable: familiarity with email marketing and CRM tools (HubSpot, Mailchimp) and basic marketing automation
  • Self-driven, results-oriented, curious, quick to learn new tools, with attention to detail and strong communication

Benefits

  • Competitive salary (based on experience)
  • Work with international clients and brands
  • Exposure to AI, tech, and global markets
  • Learning and career growth opportunities
  • Festival bonus

Skills

  • Canva
  • CapCut
  • GA4
  • Google Ads
  • Meta Ads
  • Search Console
  • SEO
  • Social Media Marketing

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