Performance Marketing & Growth Specialist

Job description

As a Performance Marketing & Growth Specialist at Ollyo, you will drive measurable growth across all Ollyo products by planning, executing and optimizing performance marketing campaigns across paid and organic channels. The role is responsible for acquiring high-quality users, optimizing conversion funnels and delivering data-driven insights to improve marketing performance. Mid level, full time, on-site in Dhaka, BDT 50,000 - 60,000 per month. Applicants apply for one job at a time through Ollyo's own careers system: after email verification there is an assessment before the resume can be uploaded.

Responsibilities

• Plan, launch and manage campaigns across Meta (Facebook, Instagram), Google Ads (Search, Display, YouTube), LinkedIn and other relevant platforms
• Develop and manage full-funnel campaigns across awareness, consideration, conversion and retargeting stages
• Continuously test and optimize audiences, creatives, messaging and landing pages
• Build and refine audience segments using demographic, behavioral, geographic and intent-based filters, including custom audiences and lookalikes
• Run structured A/B tests across creatives, copy, audiences and landing pages
• Monitor and optimize key metrics including CTR, CPC, conversion rate and ROAS, and scale high-performing campaigns cost-efficiently
• Analyze campaign performance and translate data into actionable insights and clear recommendations
• Understand and optimize the full user journey from ad interaction to conversion; identify friction points and improve conversion paths
• Conduct keyword research, optimize on-page SEO and align paid and organic strategies
• Set up and manage tracking (Google Analytics, Meta Pixel, conversion tracking) and maintain performance dashboards
• Work with content and design teams to develop high-performing ad creatives and provide clear briefs

Requirements

• 2-4 years of hands-on experience in performance marketing
• Proven track record of running and optimizing paid campaigns with measurable results
• Strong expertise in Meta Ads and Google Ads platforms
• Deep understanding of audience targeting, segmentation and filtering
• Strong analytical skills with the ability to interpret data and drive decisions
• Experience with A/B testing and campaign optimization
• Preferred: experience in SaaS, WordPress or technology products; experience managing multi-channel campaigns; familiarity with Google Analytics, Search Console, Ahrefs or SEMrush
• Good to have: agency background with exposure to multiple industries, basic understanding of branding and marketing strategy, exposure to conversion rate optimization
• Excellent English communication skills (written and spoken)
• Strong technical aptitude and the ability to learn new concepts and tools quickly
• Data-driven, analytical, with strong problem-solving ability and a bias for action and experimentation
• Ability to work independently and communicate in a clear, structured way

Benefits

• Exceptional work culture and environment
• Free meals, coffee and snacks
• Full-size gym to support wellness and fitness
• Facilities for indoor and outdoor sports
• Free shuttle service (subject to route availability)
• Parking facility (subject to availability)
• Two festival bonuses
• Leave encashment
• Loyalty bonus
• Maternity and paternity leave
• Designated prayer areas for men and women

Skills

• A/B testing
• Conversion optimization
• Google Ads
• Google Analytics
• Meta Ads
• Performance marketing
• SEM
• SEO