Market & Channel Manager

Job description

About Haier Energy: Haier Energy is the renewable energy arm of the global Haier Group, specializing in solar PV inverters, hybrid inverters, lithium batteries, and BESS (Battery Energy Storage System) solutions. It is expanding across South Asia and building its on-the-ground team in Bangladesh to drive market entry, channel development, and brand growth.

Role overview: Haier Energy is looking for a driven Market & Channel Manager to grow its business in Bangladesh. This is a hybrid role combining channel sales, technical expertise, and marketing execution, with frequent travel to project sites and installer partners.

This role may not be a good fit if you are looking for a pure translation or administrative role with no technical depth; only have order tracking/sales experience without marketing channel capabilities; only know solar modules with no exposure to inverters or battery storage; prefer a fully office-based role; or wait for leads to come to you instead of actively developing the market.

How to apply: send your CV with a brief cover note to abdul.fattah@haier.com, dingzhaobo@haier.com and ali.azam@haier.com with the subject line "Application — Market & Channel Manager, Bangladesh". Please include your current and expected salary range.

Deadline: 18/11/2026.

Responsibilities

• Develop, onboard, and manage a network of distributors, dealers, EPC companies, and solar installers across Bangladesh; build and scale regional sales, installation, and after-sales service channels.
• Act as point of contact with clients.
• Drive product certification and regulatory compliance.
• Monitor Bangladesh's evolving energy landscape and track market size and demand across residential rooftop, C&I, off-grid, and utility segments.
• Design and deliver online and on-site training programs for channel partners, installers, and service teams on product installation, commissioning, and troubleshooting.
• Review and approve localized Bangla marketing materials, datasheets, user manuals, and installation guides.
• Collect customer pain points, market opportunities, and product feedback and channel insights back to HQ product and R&D teams to drive localization.
• Track competitors on pricing, models, warranty, channel policies, and promotions; produce regular competitive analysis reports.
• Plan and execute go-to-market activities: industry expos (e.g. Bangladesh Renex Expo in Dhaka), digital marketing (Facebook / YouTube), customer seminars, and reference/flagship project development.
• Own regional sales targets: forecast, set channel KPIs, and drive revenue growth and market share.

Requirements

• 7+ years of experience, including 3+ years in the solar market of Bangladesh.
• Fluent in English (written and spoken); working proficiency in Chinese is a strong advantage for HQ collaboration.
• Solid technical background in solar technology.
• Proven channel development experience — having recruited, managed, and trained distributors / dealers / EPC partners.
• Ability to identify and escalate business risks related to product fit, certification timelines, pricing, and competitive moves.
• Willingness to travel frequently.
• Strong cross-functional project management skills to coordinate with HQ product, R&D, supply chain, and certification teams.
• Hands-on market sense: able to plan and run trade shows, online campaigns, customer events, and reference project builds.
• Nice to have: prior experience with panel and inverter brands.
• Nice to have: work experience at a Bangladeshi EPC, solar installer, energy storage integrator, or renewable energy distributor.
• Nice to have: familiarity with BSTI certification, SREDA Net Metering (NEM) process, BDS IEC 61727 grid code, or local electrical regulations.
• Nice to have: understanding of the Bangladesh off-grid / microgrid market and the Solar Home System (SHS) sector.

Benefits

• Competitive base salary + performance-based commission structure
• Global brand backing of Haier Group with strong product portfolio and supply chain
• Career growth path into regional management across South Asia
• International exposure and collaboration with HQ teams in China

Skills

• Battery Energy Storage
• Channel Development
• Distributor Management
• Go-to-Market
• Inverters
• Market Analysis
• Solar PV
• Technical Training