Head of Institutional Marketing

Job description

Blockchain is connecting the world to the future of finance. As the most trusted and fastest-growing global crypto company, it helps millions of people worldwide safely access cryptocurrency. Since its inception in 2011, Blockchain has earned the trust of over 90 million wallet holders and more than 40 million verified users, facilitating over $1 trillion in crypto transactions.

We are seeking a results-oriented, crypto-native Head of Institutional Marketing to join the Blockchain.com Marketing Team. In this role, you will play a vital role in leading the marketing efforts for our Institutional business, Blockchain Institutional. Alongside your Institutional sales colleagues, you will be responsible for scaling the growth of the vertical, through product GTM campaigns, lead generation, branding & collateral, retention + CRM and owning Blockchain.com’s presence at key crypto events.

Responsibilities

• Successful Go-to-Market planning and execution: defining target audiences, creating compelling marketing collateral and executing effective channel distribution to a sophisticated crypto audience.
• Lead generation: Develop and execute independent lead generation campaigns for Blockchain.com Institutional sales team
• Content creation: You’ll oversee best-in-class thought leadership our clients find informative and will regularly consume.
• Nurturing & lead qualifying: Work with the Blockchain.com Institutional sales teams to set up effective nurture and lead qualification campaigns through our CRM systems, actively iterating to accelerate pipeline velocity.
• Event marketing: Leading global promotional activities for Blockchain.com at industry events, including our own. Develop and manage event collateral materials, and help coordinate logistics for event participation.
• Marketing leadership: Working with the CMO, you will be a visible and vocal leader of the marketing vertical across the organization, using your presence and insight to drive coordinated action wherever it is needed.

Requirements

• A relentless and vocal persona: Institutional crypto marketing can be a streetfight; to lead and thrive in this area, we need someone who can hold their own,regardless of the conditions they find themselves in.
• Crypto-nativity: You should know all the products already, and be comfortable pitching them to some of the most sophisticated people in the space.
• You should be passionate about space and its bright future.
• Marketing operational credentials: You’ll be able to show examples of the past or how you’ve operationalized the marketing-into-sales pipeline in the past, to great effect.
• Attention to detail. You’ll be a perfectionist, obsessed with making every last detail decent, from the brand to the product
• Excellent communication and interpersonal skills: you’re comfortable talking to customers, prospective clients, and members of our community.
• Event Management: You’ve organized events of varying scales, including small community events focused on user feedback and cultivating an engaged audience (either online or offline).