Marketing Manager

Job description

At Abbott, we're committed to helping people live healthier lives through science-based nutrition. We are looking for an experienced and commercially focused Marketing Manager - Adult Nutrition UK to lead the strategic

This is a high-profile leadership role with accountability for driving market growth, strengthening healthcare professional advocacy, delivering innovative customer engagement strategies, and improving patient outcomes across the UK.

If you're a strategic marketer with a passion for healthcare, nutrition, and commercial excellence, we'd love to hear from you.

Responsibilities

• Develop and execute brand and category strategies that drive sales growth, market share, and profitability.
• Identify evolving market trends, customer insights, competitive opportunities, and healthcare system priorities.
• Lead annual brand planning and strategic business planning activities.
• Manage the portfolio lifecycle, including innovation, pipeline development, and evidence-based growth opportunities.
• Own brand performance and deliver against ambitious revenue and profitability targets.
• Lead forecasting, annual planning, and long-range business planning processes.
• Build compelling business cases supported by financial analysis and market insights.
• Optimise marketing investment to maximise return and business impact.
• Develop and implement healthcare professional (HCP) engagement strategies.
• Build strong relationships with clinicians, healthcare leaders, and key opinion leaders (KOLs).
• Lead KOL identification, segmentation, and engagement programmes.
• Partner closely with Medical Affairs to support scientific education and evidence-based advocacy.
• Deliver integrated omnichannel customer engagement strategies.
• Lead digital transformation initiatives across CRM, media, content, and customer experience.

Requirements

• Significant marketing experience within Nutrition, Healthcare, Pharmaceuticals, Medical Devices, or a related healthcare sector.
• Proven track record of delivering commercial growth and successful brand strategies.
• Strong commercial and financial acumen, including experience managing budgets, forecasts, and business performance.
• Demonstrated success engaging healthcare professionals and building influential stakeholder networks.
• Experience leading digital, media, CRM, and omnichannel marketing programmes.
• Strong leadership, influencing, and stakeholder management skills.
• Strategic thinking and business leadership
• Commercial and financial acumen
• Healthcare professional engagement expertise
• Key opinion leader (KOL) management
• Digital and omnichannel marketing excellence
• Data-driven decision making
• Cross-functional collaboration
• Strong execution and project leadership