EMEA Content Manager

Job description

Our nutrition business develops science-based nutrition products for people of all ages, from helping babies and children grow, to keeping adult bodies strong and active. Millions of people around the world count on our leading brands – including Similac®, PediaSure®, Pedialyte®, Ensure®, Glucerna® and ZonePerfect® – to help get the nutrients they need to live their healthiest life.

We are seeking an experienced and forward‑thinking EMEA Content Manager to build and scale the next generation of commercial capabilities across the region.

Abbott Nutrition is looking for an experienced and forward-thinking EMEA Content Manager to lead the development of high-impact content strategies that drive awareness, engagement, and conversion across both Consumer (Out-of-Pocket) and Reimbursed customer journeys throughout the EMEA region.

Responsibilities

• Lead content strategy and planning across Consumer (Out-of-Pocket) and Reimbursed business priorities in EMEA.
• Develop audience-centric content journeys and support localisation across markets.
• Partner with Brand, Media, CRM, Retail & eCommerce teams to deliver integrated content plans.
• Ensure content is effectively developed, approved, deployed, and optimised across key touchpoints.
• Drive content quality, governance, performance, and scalability through best-practice frameworks and agency partnerships.
• Leverage SEO, analytics, AI, and audience insights to continuously improve content effectiveness.
• Partner with global, regional, and market stakeholders across Marketing, Media, CRM, Retail & eCommerce, Insights, Digital, and IT to deliver integrated content strategies.
• Collaborate with market teams and agency partners to ensure effective localisation, governance, and execution across EMEA.
• Use customer, market, and performance insights to continuously improve content effectiveness and business impact.
• Driving adoption of AI-enabled content creation, optimisation, and automation.
• Enhancing content effectiveness through data, testing, and performance measurement.
• Building content capability and best practices across EMEA markets.
• Evolving content operations, governance, and localisation processes to improve speed, quality, and scalability.

Requirements

• Significant experience in content marketing, content strategy, digital marketing, or related roles within healthcare, nutrition, FMCG, consumer health, or similarly regulated industries.
• Proven ability to develop and execute integrated content strategies across digital, CRM, eCommerce, retail media, and social channels.
• Strong understanding of SEO, content performance, CRM, audience insights, and digital measurement principles.
• Experience working in matrixed, cross-functional, and multi-market environments, collaborating with regional and local stakeholders.
• Strong stakeholder management, communication, and project leadership skills.
• Experience with content management systems, analytics platforms, content operations processes, and AI-enabled content tools.
• Bachelor's degree in Marketing, Communications, Digital Media, Design, Business, or a related field, or equivalent professional experience.
• Advanced certification or postgraduate qualification in digital marketing, content strategy, customer experience, or a related discipline.
• Proficiency with SEO platforms, content management systems, CRM platforms, marketing analytics, and content performance measurement tools.
• Experience working with content operations, localisation processes, and AI-enabled marketing or content solutions.