Digital Marketing & E-commerce Executive

Job description

Electra International is looking for a Digital Marketing & E-commerce Executive to manage its online presence, digital campaigns and day-to-day e-commerce operations. The executive works with the Creative, Marketing and Development teams to keep things running smoothly and grow the brand. The role covers digital marketing (competitor analysis, SEO, Google Business Profile, copywriting, paid campaigns on Meta, Google and YouTube, social media growth, ROI and traffic reporting) and e-commerce operations (product uploads, price and stock updates, promotional banners, order processing, payment reconciliation and customer feedback tracking). Office hours: Saturday to Thursday, 9:00 AM - 6:00 PM. Location: Middle Badda, Dhaka. Salary 22-30k based on expertise, half-subsidized lunch and other benefits as per company policy.

Responsibilities

• Perform competitor analysis and identify opportunities to improve brand visibility and audience engagement.
• Conduct keyword research, competitor analysis, backlink reviews, and website audits.
• Develop and execute SEO strategies to improve website traffic, search rankings, and online visibility.
• Manage, update, and optimize the company's Google Business Profile to boost local search rankings, customer reviews, and map engagement.
• Create engaging copywriting for creatives, short videos, and promotional campaigns.
• Coordinate with the designer, Marketing, and Web developer teams to ensure successful campaign execution.
• Plan, execute, and optimize digital marketing campaigns across multiple online channels.
• Run and optimize paid advertising campaigns on Meta, Google, YouTube, and other digital platforms as needed.
• Drive company growth across Facebook, Instagram, LinkedIn, TikTok, and YouTube by executing targeted strategies to increase followers, subscribers, and overall reach.
• Track digital campaign ROI, web traffic (Google Analytics), and sales conversion metrics to prepare monthly performance reports.
• Monitor campaign performance and prepare regular reports with actionable insights.
• Stay updated with the latest digital marketing trends, tools, and platform algorithm changes.
• Manage daily e-commerce operations including product uploads, price updates, stock monitoring and updating promotional banners.
• Process orders and coordinate logistics.
• Reconcile platform payments and resolve issues.
• Track customer feedback to improve satisfaction and retention.

Requirements

• Education: Bachelor/Honors.
• 1 to 3 years of practical experience in digital marketing and e-commerce management.
• Proven experience in Digital Marketing and Social Media Marketing.
• Experience with Meta Ads Manager and Google Ads is preferred.
• Basic SEO knowledge is preferred.
• Experience with e-commerce platforms is preferred.
• Excellent communication and creative thinking skills.

Benefits

• Half-subsidized lunch
• Other benefits as per company policy

Skills

• Copywriting
• Digital Marketing
• E-commerce
• Google Ads
• Google Analytics
• Meta Ads Manager
• SEO
• Social Media Marketing