Senior Growth Manager

চাকরির বিবরণ

FACEKI, a Bahrain-based online fraud prevention platform (KYC, KYB, AML and biometric authentication), is hiring a Senior Growth Manager to take ownership of improving the entire customer lifecycle. The role is heavily focused on data, using it to create and run growth experiments.

As Senior Manager of Growth Marketing you will define and drive strategic, operational and organisational initiatives that let the marketing, communications and strategic partnerships functions accelerate growth. You will lead the marketing and sales team, help build the strategy and be responsible for executing it across acquisition, conversion and retention, running data-driven experiments to improve CAC, LTV and churn. The role requires managing by influence, working with ambiguity and driving measurable change.

দায়িত্ব

• Build a growth plan with the CRO and be responsible for executing it to help the business reach its growth goals
• Analyse current acquisition and retention strategies, do customer research and talk to prospects and customers to generate insights to test
• Improve customer acquisition campaigns across paid ads, SEO, affiliates and email marketing
• Improve how prospects convert into customers, testing messaging, pricing and UX improvements
• Improve customer experience to reduce churn and increase LTV
• Use GA, Google Tag Manager, Google Data Studio and Segment to measure and improve CAC, MRR and LTV
• Arrange and attend roadshows nationally and internationally
• Manage the sales and marketing team
• Own and deeply understand KPIs and be accountable for growth's role in reaching those goals
• Speak confidently to the health of the business and join business reviews regularly
• Collaborate with marketing, sales, product and strategy teams on tactics that create and nurture pipeline
• Drive operational rigour across the business and make key decisions to help teams execute the growth strategy
• Design, evaluate and pursue new partnerships with industry players

যোগ্যতা

• 5-7 years of user acquisition experience working on B2B growth; web experience is a plus
• Proven track record of results-oriented campaigns and plans
• Highly analytical: able to implement A/B tests, build growth forecasts, regression testing and incremental analysis
• A "GM mentality" - able to think like the general manager of the business and understand the big picture
• Strong communicator with attention to detail who can distil feedback from all levels of the organisation
• Ability to work with and influence team members and leaders across the organisation
• Fast learner with a positive demeanour and willingness to try new things
• Experience working across a matrixed organisation
• Ability to articulate business requirements, track ROI and present results to senior executive management
• Demonstrable experience of influencing growth with a focus on data
• Advanced user of analytics tools such as Google Analytics Suite and Segment
• Flexible and result oriented
• Degree educated

দক্ষতা

• A/B Testing
• B2B User Acquisition
• Email Marketing
• Google Analytics
• Google Tag Manager
• Growth Marketing
• Segment
• SEO
• Team Leadership