Head of Growth, Brand & Product Marketing - Mobile Dating App

চাকরির বিবরণ

An early-stage startup preparing to launch a mobile dating app is looking for a Head of Growth, Brand & Product Marketing. The role shapes how the app is positioned, how the brand looks and communicates, which audiences it serves and how the product develops. Initially the person personally delivers much of the work across marketing, content, partnerships and automation, and the role may grow into building and leading a team. Strong practical AI skills are essential, including building content pipelines and automations with tools such as n8n.

দায়িত্ব

• Research user needs, competitors and market opportunities and turn insights into clear feature proposals and briefs
• Work with the product and development teams on onboarding, activation, engagement, retention and monetization
• Develop brand positioning, messaging, tone of voice and visual direction across the app and marketing channels
• Develop and execute the pre-launch, launch and growth strategy, including target audiences, market selection and campaign planning
• Plan, produce, edit and publish marketing content, including websites, social posts, advertising assets, email, YouTube long-form videos and Shorts
• Build AI and automation content pipelines for research, scripting, production, repurposing, publishing and performance analysis
• Develop influencer marketing: identify creators, negotiate collaborations, develop briefs and measure results
• Find and develop brand, community, event and distribution partnerships
• Run acquisition and lifecycle experiments across paid, organic, referral and community channels
• Build and maintain n8n workflows and integrations that reduce repetitive work

যোগ্যতা

• Substantial hands-on experience launching and growing consumer mobile apps, with a demonstrable personal contribution to apps reaching six-, seven- or eight-figure download totals
• Experience contributing to product development through user research, feature definition, prioritization and experimentation
• Strong brand-building ability across positioning, messaging and visual judgment
• Exceptional practical AI skills across research, writing, design, image generation, video production and editing
• Ability to independently produce marketing content in multiple formats
• Hands-on experience with influencer marketing, creator collaborations and partnership development
• Strong practical knowledge of n8n or comparable automation platforms, including APIs and webhooks
• Solid understanding of mobile acquisition, attribution, activation, retention, CAC and LTV
• Resilience under pressure and comfort with changing priorities and limited startup resources

সুবিধা

• Central role in shaping the product, brand and market launch of a new app
• Potential to build and lead a team as the business grows
• Fully remote

দক্ষতা

• AI Content Production
• Brand Strategy
• Growth Marketing
• Influencer Marketing
• Mobile App Acquisition
• n8n
• Product Marketing
• Video Content