Engagement & Growth Senior Manager (Toffee)

চাকরির বিবরণ

Banglalink is looking for an Engagement & Growth Senior Manager to lead Toffee's engagement and growth strategy and drive monthly active users, engagement time, user retention and subscriber growth through data-led campaigns and lifecycle marketing. The role owns digital media planning and performance across acquisition and subscription campaigns, aligns channel plans, audience targeting and campaign investment with business objectives, coordinates media agencies, and leads Customer Lifecycle Management (CLM) across onboarding, activation, engagement, conversion, retention, renewal, churn prevention and win-back. The position is full-time and on-site in Dhaka. Applications close on 24 October 2026 and are made through Banglalink's online careers portal.

দায়িত্ব

• Lead Toffee's engagement and growth strategy to drive monthly active users, engagement time, user retention and subscriber growth through data-led campaigns and lifecycle marketing
• Own digital media planning and performance across acquisition and subscription campaigns; align channel plans, audience targeting and campaign investment with business objectives
• Manage media agency coordination, campaign implementation, optimisation and reporting; allocate budgets based on performance and business priorities
• Develop and optimise strategies across the acquisition and subscription funnel to improve conversion, subscriber acquisition and subscription revenue
• Lead Customer Lifecycle Management (CLM) strategy across onboarding, activation, engagement, conversion, retention, renewal, churn prevention and win-back, and supervise the resource responsible for campaign execution
• Define audience segments, journey objectives and campaign KPIs; work with Product, Data and Analytics teams to translate behavioural insights into growth opportunities and measure incremental impact
• Monitor and optimise key metrics including CAC, LTV, ROAS, user and subscriber growth, conversion, retention/churn and subscription revenue, with regular performance tracking and reporting
• Drive a test-and-learn approach across channels, audiences, creatives, offers and campaigns
• Partner with Product, Content, Commercial, Creative, Partnerships and Analytics teams on major campaigns, content launches, subscription propositions and commercial initiatives
• Identify new digital acquisition channels, audience segments, targeting approaches and lifecycle opportunities

যোগ্যতা

• Bachelor's degree in Marketing, Business Administration or a related discipline from a reputed university; a relevant postgraduate qualification is an advantage
• 7+ years of experience in growth marketing, performance marketing, digital marketing, media, CRM/CLM or related fields
• Strong hands-on experience in digital media planning, performance marketing and user acquisition
• Experience managing media agencies, digital campaign budgets, channel allocation and performance reporting
• Strong understanding of acquisition funnels, subscription businesses, digital consumer behaviour and conversion optimisation
• Experience with CRM/CLM, marketing automation or campaign management platforms
• Strong analytical skills and working knowledge of CAC, LTV, ROAS, conversion, retention and churn metrics
• Ability to translate campaign, user and subscription data into actionable growth strategies
• Strong stakeholder management, communication, project management and cross-functional coordination skills

দক্ষতা

• CRM/CLM
• Growth marketing
• Marketing analytics
• Media planning
• Performance marketing
• Subscription marketing