Social Media Manager

Job description

Communication & External Affairs

Social Media Manager

TRACE Consulting works at the intersection of policy, technology, trade, and institutional reform, supporting governments, development partners, and private-sector organizations through advisory, research, technical assistance, and digital solutions.

We are looking for an experienced professional to lead TRACE’s social media presence and digital communications strategy, develop high-quality content, and strengthen our overall digital presence across relevant platforms.

What TRACE Offers

- Highly competitive remuneration commensurate with experience.

- Experience across a diverse portfolio of projects in trade, policy, technology, and institutional reform.

- Opportunity to build leadership experience by coordinating designers, video editors, and other creative resources.

- Professional learning and career development through hands-on involvement in strategy, campaigns, analytics, and organizational communications.

Application Instructions

Interested candidates should submit:

- A CV and a portfolio (mandatory) showcasing relevant design work.

- A short cover letter explaining your interest in the position and relevant experience.

Compensation: Competitive and commensurate with experience

Send to: contact@traceconsultingltd.com or via website

Subject Line: Application for Social Media Manager

Key Responsibilities

- Develop and execute TRACE's overall social media and digital content strategy across LinkedIn, Facebook, and other relevant platforms.

- Set content calendars, campaign themes, and posting schedules aligned with TRACE's business goals and project milestones.

- Identify opportunities to grow TRACE's visibility among government, donor, and private-sector audiences.

- Direct and coordinate the work of the Graphics Designer and Video Editor, ensuring content aligns with strategy and brand guidelines.

- Review and approve content before publication, maintaining quality and consistency.

- Write and edit copy for posts, captions, and campaigns in TRACE's voice.

- Track and report on social media performance, reach, engagement, follower growth, and adjust strategy based on data.

- Conduct periodic competitor and industry benchmarking to identify best practices.

- Recommend and test new content formats or channels to improve visibility and engagement.

- Coordinate with project and business development teams to source and translate project updates, achievements, and expertise into shareable content.

- Support internal stakeholders with occasional communications needs, such as event promotion, recruitment posts, and thought-leadership pieces.

- Represent TRACE's brand voice consistently across all public-facing channels.

Required Qualifications

- Bachelor's degree in marketing, communications, media studies, or a related field.

- At least 3–5 years of experience in social media management or digital marketing, with demonstrated success growing a brand's online presence.

- Strong writing and content strategy skills, with a portfolio of managed channels or campaigns.

- Experience using social media management and analytics tools (e.g., Meta Business Suite, LinkedIn Analytics, Hootsuite, or similar).

- Basic proficiency in design or video tools (e.g., Canva) to support quick-turnaround content.

- Strong project management skills, with experience coordinating creative team members or freelancers.

- Excellent written and verbal communication skills in English and Bangla.

- Experience managing social media for a consulting, development, or policy-research organization.

- Experience with paid social campaigns and advertising.

- Familiarity with SEO and website content strategy.

- Ability to use AI tools (e.g., ChatGPT, Claude, Gemini) responsibly to support content ideation, drafting, and scheduling, with appropriate human review.

Responsibilities

• Develop and execute TRACE's social media and digital content strategy across LinkedIn, Facebook and other platforms
• Set content calendars, campaign themes and posting schedules aligned with business goals and project milestones
• Grow TRACE's visibility among government, donor and private-sector audiences
• Direct and coordinate the Graphics Designer and Video Editor
• Review and approve content before publication
• Write and edit copy for posts, captions and campaigns
• Track and report on social media performance and adjust strategy based on data
• Conduct competitor and industry benchmarking and test new content formats or channels
• Turn project updates, achievements and expertise into shareable content with project and BD teams

Requirements

• Bachelor's degree in marketing, communications, media studies or a related field
• At least 3-5 years of experience in social media management or digital marketing
• Strong writing and content strategy skills, with a portfolio of managed channels or campaigns
• Experience with social media management and analytics tools (Meta Business Suite, LinkedIn Analytics, Hootsuite or similar)
• Basic proficiency in design or video tools (e.g. Canva)
• Experience coordinating creative team members or freelancers
• Excellent written and verbal English and Bangla
• CV, a short cover letter and a portfolio (mandatory) are required to apply

Benefits

• Highly competitive remuneration commensurate with experience
• Experience across a diverse portfolio of projects in trade, policy, technology and institutional reform
• Leadership experience coordinating designers, video editors and other creative resources
• Professional learning and career development

Skills

• Canva
• Content Writing
• LinkedIn Analytics
• Meta Business Suite
• Paid Social
• Social Media Strategy