Social Media Content Lead

Job description

We are a technology startup to disrupt the local market with innovative ideas and tech solutions. We are looking for a senior content lead to be the face and voice of our brands on social media and to lead our content team.

About the Role

This is a senior, lead-level role. You will lead content planning with our existing content team, mentor its members and be responsible for the quality of everything we publish. You will also appear on camera to present our products.

You'll plan, film, present and edit all kinds of content, including videos, demos, tutorials, live sessions and posts, that explain our products to the people who use them. You'll host Facebook Lives and customer sessions, and run product demos and onboarding calls with business clients.

You need to be comfortable in front of a camera, pick up our apps quickly, learn every detail of them, and be good at explaining them simply. You should also use AI tools to make more and better content.

Employment Status: Full-Time

Working Hours: 2:00 PM – 11:00 PM Bangladesh time, aligned with US Eastern (EST)

Job Location: Dhaka (Ring Road, Mohammadpur), Hybrid

How to Apply

Apply through email hr@mindorbital.com with the subject line "Social Media Content Lead – [Your Name]". All applications must include: your CV; a 3-minute intro video (introduce yourself on camera, then pitch any app or software product you like to a business owner, in your own style), shared as a Google Drive or unlisted YouTube link; and work samples: links to 3–5 videos, Reels or live sessions that you presented and edited yourself. Applications without the intro video and work samples will not be considered.

Responsibilities

• Plan, script, film, present and edit content for our products, with your face on camera
• Create the full range of content: Reels, YouTube videos, product demos, walkthroughs, step-by-step tutorials, explainers, customer stories, interviews, podcasts, webinars, carousels, and image and text posts
• Turn new features and releases into content quickly and accurately, and adapt each piece so it works on every platform
• Host Facebook Lives, Q&A sessions and webinars for our customers
• Run online demo calls with prospective clients and onboarding sessions for new clients on Zoom / Google Meet
• Represent the brands confidently at shoots, interviews and occasional events
• Lead content planning for all our brands together with the existing content team
• Mentor and guide team members on scripting, filming, presenting and editing; review the team's work and keep the quality bar high and the brand consistent
• Set content standards, templates and review steps that the whole team follows
• Own the content calendar for all our brands across every channel, and assign work across the team
• Publish and schedule content on Facebook, Instagram, YouTube, TikTok and LinkedIn, and set up new channels as we grow
• Follow trends, formats and what competitors are doing, and adapt them to our audiences
• Write clear Bangla captions, hooks and video scripts, and written pieces such as guides and blog articles, in each brand's voice
• Track reach, watch time, engagement and leads, and report what's working each week
• Use AI tools every day for scripting, research, editing, voiceover, thumbnails and repurposing content
• Use Claude Code (or similar AI tools) to build reusable skills, templates and workflows so content can be produced faster and more consistently
• Learn each of our products in full detail within your first weeks and keep up with every new feature so demos and tutorials are always accurate
• Work with the product and support teams on accuracy, and pass on what customers ask and struggle with

Requirements

• 5+ years of experience in content creation, presenting or social media for a brand, agency or media outlet
• Experience leading, mentoring or reviewing the work of other content creators, and a strong eye for content quality
• Confident and natural on camera, with a portfolio of videos where you appear and present
• Excellent spoken and written Bangla, and good English for B2B calls and written work
• Versatile across every format: video, live, audio, graphics and written content
• Edits their own videos from start to finish (CapCut, Premiere Pro, Final Cut or similar), including filming on a phone, lighting, sound, captions and thumbnails
• Comfortable hosting live streams and leading video calls with clients
• Strong grasp of how Facebook, Instagram, YouTube, TikTok and LinkedIn rank content, what formats work, and what makes a good hook
• Very comfortable with software; picks up new business apps quickly
• Hands-on with AI tools, and comfortable with or eager to learn Claude Code and building AI skills and workflows
• Organised and self-driven, able to plan a regular content schedule and get a team to deliver it
• Nice to have: prior media experience (TV, radio, news, YouTube channel, hosting or anchoring)
• Nice to have: experience with SaaS, apps or other software products, and with Meta Business Suite and basic paid boosting
• Nice to have: understanding of how businesses in Bangladesh work, and an existing personal audience or creator presence

Benefits

• Competitive salary (negotiable, based on experience)
• Two festival bonuses
• Hybrid working
• A lead role with real ownership of content strategy and quality
• Early access to the latest AI tools and a team that actively builds with them

Skills

• AI Tools
• Bangla Copywriting
• CapCut
• Content Strategy
• Final Cut
• Live Streaming
• On-camera Presenting
• Premiere Pro
• Social Media Marketing
• Video Editing