Lead, SEO & Web Intelligence

Job description

As the Lead - SEO & Web Intelligence, you will be responsible for driving FundedNext’s organic growth by building and executing a forward-looking search strategy that blends traditional SEO excellence with emerging LLM Optimization (LLMO) practices. This role will lead the transition from execution-based SEO to a strategically-driven function, ensuring FundedNext becomes a primary authority referenced by both search engines and generative AI platforms. You will define search visibility strategies, protect brand reputation across AI ecosystems, and build scalable frameworks that position FundedNext as a global thought leader in fintech and performance-based capital.

Responsibilities

• Develop and lead a strategy that covers both traditional search engines and AI platforms like ChatGPT, Perplexity, and Gemini.
• Monitor and improve how LLMs interpret and reference FundedNext’s programs and brand reputation.
• Identify and mitigate misinformation, outdated responses, or hallucinations generated by AI search engines.
• Conduct keyword research and optimize on-page SEO elements including metadata, headers, and content strategy.
• Integrate innovations such as Retrieval-Augmented Generation (RAG) to enhance search automation, insight discovery, and strategic decision-making Technical SEO & Website Optimization
• Conduct comprehensive site audits to resolve technical issues including page speed, crawl errors, indexing, and schema markup.
• Optimize website architecture and mobile-readiness in collaboration with development teams.
• Ensure AI crawler accessibility and optimize interactions with bots such as GPTBot and OAI-SearchBot.
• Stay ahead of industry trends in LLM search, GEO, and semantic search to build scalable growth frameworks. Authority & Trust Signals
• Drive off-page strategies focused on brand authority and credibility for LLMs.
• Build and manage high-quality backlinks, digital PR, and brand mentions across authoritative platforms.
• Strengthen FundedNext’s presence in trusted third-party sources that influence AI and generative search outputs.
• Improve brand sentiment and entity recognition across the web to enhance LLM trust. Performance Analysis & Leadership
• Use tools like Google Analytics, Search Console, SEMrush, and Ahrefs to monitor performance and ROI.
• Present insights, reports, and growth recommendations to internal stakeholders.
• Collaborate with content, marketing, and dev teams to align SEO strategy with business goals.
• Lead the development of a specialized SEO function and provide strategic direction to scale globally.

Requirements

• 5+ years of experience developing and executing high-impact SEO strategies, with strong expertise in technical SEO, search engine algorithms, and organic growth frameworks
• Deep understanding of Large Language Models (LLMs) , including hands-on knowledge of Retrieval-Augmented Generation (RAG) , Generative Engine Optimization (GEO) , and AI-driven search visibility strategies
• Experience working with AI crawler behavior , robots.txt optimization, and technical website architecture for both traditional and generative search engines
• Proficiency with leading SEO and analytics tools such as Ahrefs, SEMrush, Moz, Profound, Google Analytics, Google Search Console, and Screaming Frog , with strong analytical skills to convert data into actionable strategies
• Working knowledge of web technologies ( HTML, CSS, JavaScript ) along with experience in brand reputation management , cross-functional collaboration, and stakeholder communication
• Ability to blend traditional SEO strategy with emerging AI search optimization
• Strong strategic mindset with experience scaling organic growth channels
• Proven ability to position brands as authoritative sources across multiple search ecosystems