E-Commerce Manager

Job description

The E-Commerce Manager is responsible for driving direct digital bookings, maximizing online channel conversion, and optimizing the hotel's overall online distribution footprint. Reporting directly to the Director of Revenue Management, you will bridge digital marketing execution with yield strategy. The primary goal is to shift booking share toward direct web/mobile channels, lower acquisition costs, and optimize total online revenue across Direct Web (Brand.com), OTAs, and Metasearch platforms. E-commerce experience in a luxury hotel setting is a must.

Responsibilities

• Manage and continually optimize the hotel’s primary website (Brand.com) and direct booking engine to maximize Conversion Rate (CVR) and Average Order Value (AOV).
• Execute A/B testing, user experience (UX) enhancements, and landing page strategies aligned with current revenue tactics (e.g., packages, seasonal promotions, upsells).
• Audit site functionality, page load speeds, and mobile responsiveness to ensure a friction-free booking journey.
• Work with the Director of Revenue Management to allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets.
• Manage paid search (PPC/SEM), search engine optimization (SEO), metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago), and retargeting ads.
• Coordinate email marketing automation (CRM) for direct guest targeting, pre-arrival upselling, and post-stay retention campaigns.
• Audit and optimize the hotel’s profile listings across major Online Travel Agencies (Expedia, Booking.com, Agoda, etc.) and Metasearch sites.
• Collaborate with Revenue Management to verify content accuracy, room type display, imagery, rate parity compliance, and promotional participation on OTAs.

Requirements

• E-commerce experience in a luxury hotel setting is a must
• Bachelor's degree in Hospitality Management, E-Commerce, Digital Marketing, Business Administration, or related field
• 3+ years of experience in hospitality e-commerce, digital marketing, or online distribution
• Web analytics platforms (Google Analytics 4, Tag Manager)
• Central Reservation Systems (CRS), Property Management Systems (PMS), and Channel Managers
• Meta-search platforms and Google Ads dashboard management
• Content Management Systems (CMS) and OTA extranets (Expedia Partner Central, Booking.com Partner Hub)

Skills

• Channel Management
• Digital Marketing
• E-Commerce
• Google Ads
• Google Analytics 4
• SEO