Digital Marketing Lead - Email

Job description

As part of the Argos & Habitat Digital Marketing division, you would sit within the Email Marketing team and be responsible for creating engaging email and SMS campaigns which are both sales driving and brand building.

The Email team is responsible for the growth and continuous improvement of an industry leading program of digital marketing, with this role specifically looking after email, SMS and supplier funded campaigns for the Argos & Habitat Brands. These channels are an important and rapidly growing part of our digital marketing mix across brands.

We are constantly evolving our capabilities and technology to deliver the best campaigns for our customers. Our ambition is to build the UK’s best email marketing team, and you could be part of it. We have a strong culture of learning and development and an innovative and friendly Marketing department, where you’ll feel part of the team from day one.

What I need to do

Ownership of planning of email and SMS campaigns, including briefing agencies and internal stakeholders.

Oversee the execution of activation of all campaigns, responsible for ensuring accuracy across each.

Measurement and reporting on campaign performance ensuring we are delivering against objectives and forecasts.

Manage relationships with internal stakeholders across the business to plan and support key category and business priorities.

Create and drive the strategy of the channel, focussing on audience segmentation, personalisation and automated trigger campaigns.

Develop beneficial agency relationships with market leaders to ensure we are not only adhering to best practices but setting the standard in email and SMS marketing.

How I will succeed

Email & SMS campaigns need to be delivered on time and delivering performance against our forecast.

Delivering supplier funded campaigns on time in line with client bookings.

Acute attention to detail, delivering campaigns at pace and with accuracy.

Continued test and learn optimisation to improve engagement and commercial performance of all activity.

Entrepreneurial and ‘can do’ attitude to help drive change, with a passion for driving best in class, industry leading activity.

Ability to manage and prioritise workload in a high pace retail environment, with the support of two off-shore team members.

What I need to know

Essential

Experience of managing, planning and executing email marketing campaigns.

An analytical mind and critical skills to challenge results. Forecasting and continuously improving upon performance is a key part of the role.

Highly data-driven with strong analytical skills and the ability to use data to inform decision making.

Ability to deal with multiple stakeholders and manage project delivery across several different teams and agencies.

Desirable

Knowledge of Argos/Habitat business and/or the retail industry.

Experience with creative optimisation tools such as Movable Ink.

Knowledge and/or experience of Salesforce Marketing Cloud.

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