Digital Communication Associate

Job description

Noora Health Bangladesh is part of Noora Health's broader mission to improve health outcomes and strengthen health systems by equipping family caregivers with essential skills to care for their loved ones. Founded in 2014, Noora Health turns hospital hallways and waiting rooms into classrooms through its flagship Care Companion Program (CCP), with support from governments and partners in India, Bangladesh, Indonesia and Nepal. Mobile Care Companion (MCC) is Noora Health's remote, mobile-based extension of the Care Companion Program, supporting families through periodic IVR and WhatsApp messages and medical executive support for inbound queries. With MCC currently experiencing high drop-off rates, the Behavioral Digital Communication Associate creates medically accurate, engaging and easy-to-follow content that keeps families connected and supports them to confidently apply what they learn.

Responsibilities

• Apply behavioural science and conversational design to translate medical guidance into clear, engaging communication, particularly for low-literacy and low-resource users in Bangladesh
• Translate product strategy, research, medical guidance and behavioural insights into actionable digital content for MCC
• Design and write MCC content flows and journeys for IVR and WhatsApp across text, audio and assisted interactions, including escalation paths to medical executives
• Develop and adapt condition-specific content for NCD care, General Medicine and Surgery, Antenatal Care and Postnatal Care
• Align every MCC message with the content, sequencing and behaviour-change goals of the in-person Care Companion Program sessions
• Ground all content in Bangladesh's national health guidelines and protocols and keep it current as guidelines evolve
• Design for low-literacy audiences using plain-language Bangla, short sentences, audio-first formats and visual or numeric cues
• Collaborate with Product, UX, Visual Design and program teams in Bangladesh and globally
• Maintain tone, style, consistency and safety across MCC modules and touchpoints
• Contribute to content guidelines, templates and reusable content components

Requirements

• 3+ years of experience in content design, behavioural communications, health communications or instructional design for digital platforms
• Strong writing, storytelling and content structuring skills in Bangla and English
• Experience applying behavioural insights to improve engagement, comprehension and action
• Ability to translate product strategy and research insights into actionable content
• Familiarity with UX principles, especially for voice (IVR) and chat-based (WhatsApp) experiences
• Working knowledge of, or willingness to learn, Bangladesh government health guidelines on NCD, maternal and newborn care
• Strong understanding of designing for low-literacy and low-resource audiences
• Strong collaboration, attention to detail and an inclusive, user-centered approach
• Fluency in Bangla is required; familiarity with regional dialects or additional local languages is a plus

Skills

• Bangla Writing
• Behavioural Communication
• Content Design
• IVR
• UX Writing
• WhatsApp