Content Optimization Specialist

Job description

The Technical Content team is looking for an experienced Content Optimization Specialist who will help grow the visibility of Datadog across traditional search and AI-assisted search platforms. As part of the Community organization, you will optimize written and video technical content for search engines, answer engines, generative engines, and AI/LLM experiences while identifying new opportunities as audience needs and search behavior continue to evolve. You should understand how content is surfaced, cited, and summarized across traditional search, AI-assisted search, and agentic platforms. The ideal candidate has hands-on experience optimizing content that targets search demand from a highly technical audience and wants to apply their skills to the evolving AEO/GEO landscape.

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

Responsibilities

• Translate complex technical concepts into clear, well-structured content that aligns with audience-specific search intent.
• Manage on-page content optimization, including metadata, structure, and internal linking
• Analyze how Datadog content is surfaced, cited, and summarized across AI-assisted search and agentic platforms, and use those findings to guide content optimization.
• Collaborate with cross-functional stakeholders across our Community, Marketing, and Product Management teams to ensure content aligns with SEO/AEO/GEO best practices and supports key growth initiatives.
• Conduct keyword research and content gap analysis that inform content production and optimization.
• Create content briefs and outlines that turn research findings into clear requirements for content development and optimization.
• Monitor and report on the results of content optimization efforts, highlighting gains, losses, and opportunities across search rankings, earned citations, AI visibility, traffic, and user engagement.

Requirements

• You have experience creating a high volume of technically accurate content for an engineering and developer audience.
• You have a portfolio of content you’ve developed in previous roles and can show how your work contributed to measurable business results.
• You have 3-5 years of hands-on SEO experience, with a focus on on-page content optimization.
• You have 1-2 years of experience optimizing content for AI-assisted search and agentic platforms (ChatGPT, Claude, Gemini, Codex, etc.)
• You are proficient with several SEO/AEO tools, such as Profound, Conductor, Semrush, Ahrefs, and Google Search Console.
• You have 2-5 years of experience working as a technical content writer, journalist, or content strategist at an AI or SaaS company.
• You stay up to date on SEO, AEO, GEO, and AI trends and know how to translate industry changes into opportunities.

Benefits

• High income earning opportunities based on self performance
• New hire stock equity (RSU) and employee stock purchase plan (ESPP)
• Continuous professional development, product training, and career pathing
• Sales training in MEDDIC and Command of the Message
• Intra-departmental mentor and buddy program for in-house networking
• An inclusive company culture, opportunity to join our Community Guilds