Client Outreach & Social Media Executive (B2B Lead Generation)

Job description

At Inovetix, we are building next-generation AI and software platforms. We are hiring an experienced Client Outreach & Social Media Executive to build and run a data-driven outbound prospecting engine and grow the Inovetix brand across every social channel. You will identify the right companies and decision-makers, build accurate prospect data, run personalized cold-email and LinkedIn campaigns, protect email deliverability, book meetings with qualified leads, and manage content and engagement across LinkedIn, Instagram, X, Facebook, TikTok, and YouTube. This is not a basic list-building, mass-emailing, or posting role - it requires understanding advanced prospecting, personalization, data enrichment, email infrastructure, deliverability, content strategy, and B2B growth. Location: Remote. Working Days: Monday to Saturday (6 days a week). Shift: Night Shift (7:00 PM - 4:00 AM BD Time). Reports to: Marketing Director & CTO.

Responsibilities

• Build highly targeted prospect lists based on Inovetix's ideal customer profiles and campaign priorities
• Research companies by industry, size, geography, tech stack, growth signals, hiring activity, and funding activity
• Identify founders, CEOs, CTOs, product leaders, operations leaders, and other decision-makers
• Own data enrichment, email verification, deduplication, contact validation, and suppression rules
• Build and execute advanced cold-email, email marketing, and LinkedIn outreach campaigns
• Write concise, natural first-touch messages and follow-ups; personalize messaging by persona, company, industry and buying signal
• Manage contact statuses, replies, opt-outs, bounces, suppression lists, and campaign timing
• Book meetings with qualified leads and hand qualified opportunities to the Business Development & Sales Specialist
• Monitor email-domain and mailbox health, including SPF, DKIM, and DMARC configuration; protect sender reputation
• Manage and grow LinkedIn, Instagram, Twitter/X, Facebook, TikTok, and YouTube; plan and schedule content across all platforms
• Write high-quality, startup-grade posts that keep a consistent brand voice; coordinate basic graphics and video using Canva or similar tools
• Run structured A/B tests across subject lines, opening lines, CTAs, and sending windows; analyze outbound and social performance
• Maintain accurate CRM activity and prepare weekly reports covering outbound and social performance

Requirements

• Strong professional experience in B2B prospecting, cold email, LinkedIn outreach, SDR operations, or lead generation
• Proven experience in social media management and growth across multiple platforms
• Advanced knowledge of data enrichment, email verification, list hygiene, deduplication, and suppression logic
• Advanced understanding of email deliverability, bounce management, sending limits, sender reputation, and spam-risk reduction
• Strong personalization, copywriting, and content strategy skills
• Excellent ability to write short, natural, professional English
• Hands-on experience with Apollo.io, LinkedIn Sales Navigator, Instantly, Smartlead, or similar platforms
• Experience with HubSpot, Pipedrive or equivalent CRM
• Bachelor's degree in Marketing, Communications, or a related field is preferred
• Ability to work independently in a remote night-shift environment

Skills

• Apollo.io
• Canva
• Email Deliverability
• HubSpot
• Instantly
• LinkedIn Sales Navigator
• Pipedrive
• Smartlead
• SPF/DKIM/DMARC