Product Marketing Specialist

চাকরির বিবরণ

CloudApper is hiring a Product Marketing Specialist to drive B2B lead generation and pipeline growth. You will run market research, build target account lists, work with the Digital Marketing team, execute outbound campaigns, manage CRM data, and work side by side with Sales to turn interest into revenue. The role carries real ownership and pipeline impact from day one, and the work reaches global markets since CloudApper serves clients worldwide.

দায়িত্ব

• Develop and implement product marketing programs, including customer onboarding journeys and content marketing campaigns, that differentiate CloudApper in the market
• Evaluate market size, track industry trends, analyze competitor offerings, and identify product gaps, turning data into GTM and positioning decisions
• Build Ideal Customer Profiles (ICPs), shortlist target accounts, analyze intent signals, and identify key decision-makers to feed qualified pipeline into Sales
• Build and maintain relationships with industry experts, partners, and resellers; manage vendor relations and coordinate partner and customer-facing events
• Run B2B lead generation across email, LinkedIn, and partner channels; manage pipeline stages and track conversion metrics with Sales
• Create sales collateral, battle cards, and enablement content for the Sales team
• Plan and execute online events, webinars, and partner or customer discussions
• Present marketing plans, campaign performance, and strategic updates to the leadership team
• Use AI tools and email automation platforms to scale campaigns and maintain accurate CRM records

যোগ্যতা

• Bachelor's in Business, BSc in Engineering, Marketing, or a related field
• 1-2 years in product marketing, digital marketing, or a GTM-adjacent role
• Sharp written and verbal communication skills
• Comfortable with AI productivity tools (ChatGPT, Gemini, etc.) for content creation, research, and workflow acceleration
• Hands-on with email automation platforms (Mailchimp, HubSpot, or similar)
• Basic CRM literacy
• Analytical mindset: able to read market data, spot trends, and translate findings into positioning or campaign strategy
• Strong cross-functional collaboration skills across Sales, Product, and Customer Success
• Solid organizational skills to manage multiple campaigns and stakeholders at once
• B2B or SaaS experience is a bonus

সুবিধা

• Monthly salary of 40K - 50K BDT based on experience and skill
• Daily lunch, snacks and refreshments at the office
• Two-day weekend (Saturday and Sunday) and 21 annual paid leaves
• Retirement package and leave encashment opportunities

দক্ষতা

• B2B Lead Generation
• Content Marketing
• CRM
• Email Automation
• HubSpot
• Mailchimp
• Product Marketing
• SEO