Executive/Senior Executive, Marketing & Digital Marketing

চাকরির বিবরণ

The Executive / Senior Executive – Marketing & Digital Marketing will be responsible for supporting the planning, execution, and monitoring of integrated marketing initiatives to strengthen the market presence and brand visibility of Geo Mobile Phone . The incumbent will contribute to brand-building activities, product marketing, retail branding, digital marketing campaigns, promotional events, and customer engagement initiatives while ensuring effective execution of marketing strategies across online and offline channels. The role requires close collaboration with the Marketing, Sales, Product, Commercial, Creative, and Customer Service teams to support business growth, enhance customer experience, and deliver impactful marketing campaigns.

দায়িত্ব

• Support the planning and execution of integrated marketing campaigns aligned with business objectives.
• Assist in implementing ATL, BTL, retail branding, trade marketing, and promotional activities.
• Coordinate campaign schedules and ensure timely execution of marketing initiatives.
• Monitor campaign implementation and prepare execution reports.
• Support seasonal campaigns, promotional offers, and product launch activities.
• Ensure consistent implementation of brand identity across all marketing materials and communication channels.
• Assist in developing marketing collateral, promotional materials, brochures, POSM, and branding assets.
• Support initiatives to improve brand visibility across retail outlets, dealer networks, and digital platforms.
• Coordinate with creative agencies, production vendors, and printing partners.
• Maintain brand consistency across online and offline marketing activities.
• Execute digital marketing campaigns across Meta, Google, YouTube, and other relevant digital platforms.
• Manage the company's social media presence, including Facebook, Instagram, LinkedIn, YouTube, and emerging platforms.
• Coordinate with the creative team to develop engaging digital content.
• Schedule and publish content across digital channels.
• Monitor online engagement and recommend improvements to increase audience reach and interaction.
• Assist in developing marketing content for social media, website, advertisements, product campaigns, and promotional activities.
• Ensure all marketing communication aligns with brand guidelines.
• Support digital storytelling and campaign messaging.
• Coordinate content requirements with internal stakeholders and creative teams.
• Maintain consistency in marketing communication across all customer touchpoints.
• Assist in product launch planning and Go-to-Market (GTM) execution.
• Coordinate marketing activities for new product introductions.
• Support preparation of product presentations, promotional materials, and marketing communication.
• Collect market feedback and share insights with Product and Marketing teams.
• Assist in monitoring product performance after launch.

যোগ্যতা

• BBA/MBA in Marketing or other relevant disciplines from a recognized university.
• Professional certifications in Digital Marketing, Brand Management, Google Ads, Meta Blueprint, Google Analytics, or SEO will be considered an advantage.
• Minimum 2 years of professional experience in Marketing, Brand Marketing, Digital Marketing, Product Marketing, or related fields.
• Experience in executing integrated marketing campaigns and digital marketing initiatives will be preferred.
• Candidates having experience in one or more of the following industries will receive preference:
• Preferred industry experience: Mobile Phone Manufacturing
• Preferred industry experience: Mobile Handset Brands
• Preferred industry experience: Telecommunications
• Preferred industry experience: Consumer Electronics
• Preferred industry experience: E-commerce
• Preferred industry experience: FMCG
• Preferred industry experience: Technology Products
• Preferred industry experience: Digital Marketing Agencies
• Preferred industry experience: Similar fast-moving consumer or technology-driven industries

দক্ষতা

• Analytical & Problem-Solving Skills
• Brand Management
• Content Planning & Marketing
• Digital Marketing
• Marketing Campaign Execution
• Meta & Google Ads
• MS Office
• Product Marketing
• Project & Time Management
• SEO & SEM
• Social Media Management