Director Senior Manager, Marketing Communications

চাকরির বিবরণ

Le Méridien Dhaka (a Marriott International hotel, Nikunja 2, Khilkhet, Dhaka) is hiring a Director / Senior Manager - Marketing Communications. The role is part of the team that creates and executes property-level communications to customers, promoting on-brand messaging through traditional, digital and social media channels to enhance the image of the hotel. It builds direct marketing plans, targeted campaigns and activated channels to drive consumer awareness and preference, increase market share and build broader portfolio and brand awareness, with a focus on showcasing food and beverage promotions to hotel guests and local patrons. The role works with regional eCommerce and marketing teams so that local, social and digital marketing efforts are integrated with the hotel's selling efforts, and also contributes to public relations activities. Success is measured by how well the role helps drive the sales and revenue strategy of the property, social media engagement, and how effectively the resources around it are leveraged to create compelling campaigns. Apply through the Marriott careers site.

দায়িত্ব

• Execute the annual marketing plan to budget, in consultation with the GM, Food and Beverage leader, Operations leaders, Director of Marketing Communications and cluster marketing and ecommerce teams
• Partner with Operations, Food & Beverage and Sales teams to execute promotions and campaigns that drive incremental revenue to the hotel
• Act as liaison between the marketing department and the advertising agency on creative and media plans, particularly for food and beverage promotions, and manage F&B media schedules and settlement of accounts
• Partner with Revenue Management to verify correct offer loading and correct advertisement targeting
• Execute email marketing and display advertising, and verify all digital advertising is in line with brand voice
• Facilitate social media engagement and update content on local digital channels, and develop and run promotion campaigns in F&B, weddings, spa, rooms and conferences
• Manage online reputation by surfacing and responding to guest comments in social media channels
• Develop a quarterly PR plan with the agency, write and distribute press releases, maintain local media contacts, and manage hotel-sponsored events and press promotional activities
• Coordinate photography and photo shoots for F&B advertising, collateral and public relations
• Coordinate and execute hotel and F&B printed materials and signage, control collateral inventory, and verify collateral follows brand standards and the Brand Standard Audit (BSA)
• Help publish the hotel newsletter(s) and keep the hotel website and related sites updated with eCommerce
• Partner with the Director of Marketing on a marketing plan aligned to hotel sales and revenue strategy, and act as marketing subject matter expert for GMs, sales leaders and revenue leaders
• Keep abreast of competitor collateral, advertising and marketing efforts and evolving digital marketing trends

যোগ্যতা

• Bachelor's degree in Marketing, Communications, Public Relations, Business Administration, Hospitality Management or a related field
• Master's degree (MBA or Master's in Marketing/Communications) is an added advantage
• Strong knowledge of marketing communication strategies, media relations, content development, brand management and digital marketing platforms
• At least 3-5 years in a senior leadership role managing marketing and communication functions
• Proven track record developing and executing integrated marketing campaigns, brand positioning strategies and reputation management initiatives

দক্ষতা

• Brand Management
• Campaign Management
• Digital Marketing
• Marketing Communications
• Public Relations
• Social Media