Assistant Manager - Media Buying

চাকরির বিবরণ

Dubai Holding Real Estate is looking for an Assistant Manager - Media Buying to act as the day-to-day lead with its media agencies and oversee always-on and tactical digital campaigns across its real estate portfolio. The role covers media planning and buying, campaign execution, OOH and DOOH buying, performance tracking and lead quality, working with the marketing, sales, CRM and analytics teams.

দায়িত্ব

• Act as the primary day-to-day liaison with appointed media agencies, ensuring strong governance, clear communication, and timely review and approval of digital media plans to drive optimal campaign performance.
• Oversee the execution of always-on and tactical digital media campaigns across the Company’s real estate portfolio, ensuring alignment with project objectives, budgets, and performance KPIs.
• Lead media briefings for ongoing campaigns, review media strategies and flighting, and approve campaign roll-out assets and ad formats across platforms.
• Support the marketing executive responsible for raising digital media projects in Oracle by coordinating documentation, approvals, and timelines to ensure seamless campaign execution.
• Coordinate with creative agencies and third-party translation partners to manage accurate and timely localization of campaign assets across multiple markets and languages.
• Support the planning and execution of OOH and DOOH media buying, including media recommendations, site selection inputs, creative adaptations, and post-campaign reporting.
• Partner with the Analytics team to support the development of campaign performance dashboards and attribution models using Google Analytics, Power BI, and platform-level reporting.
• Monitor live campaign performance and provide actionable insights and optimization recommendations to improve efficiency, reach, and conversion outcomes.
• Ensure media delivery is tracked against agreed KPIs, budgets, and timelines, escalating risks or underperformance where required.
• Work closely with the CRM team to manage and optimize lead quality from media buying campaigns, supporting lead qualification, nurturing strategies, and conversion improvement.
• Collaborate cross-functionally with Marketing, Sales, CRM, Analytics, and external partners to ensure integrated execution and alignment across the full marketing funnel.
• Evaluate emerging digital platforms, ad formats, and new geographies for future media buying opportunities, providing recommendations to enhance reach and effectiveness.
• Support always-on brand amplification and boosting campaigns across social and digital platforms to sustain brand visibility and engagement.
• Stay up to date with industry trends, platform updates, and media innovations, sharing insights and recommendations to continuously evolve the Company’s digital media approach.

যোগ্যতা

• Bachelor's degree in Sales / Marketing; master’s degree -preferred
• Professional certifications in digital marketing/media (e.g., Google Ads, DV360, Meta Blueprint, CFI/Marketing Analytics) are an advantage.
• Strong understanding of digital media buying ecosystems (Search, Social, Programmatic, YouTube, Demand Gen, Display, Native).
• Working knowledge of real estate marketing funnels, lead generation models, and long-consideration purchase journeys.
• Familiarity with media governance, procurement workflows, and finance processes (PR/PO/Oracle or similar ERP systems).
• Understanding of analytics frameworks, attribution models, and performance measurement methodologies.
• Awareness of data privacy, consent frameworks, and digital compliance requirements (GDPR, PDPL, etc.).
• 5–7 years of experience in digital media planning, buying, and performance marketing.
• Minimum 2–3 years working in a client-side role or in a media agency environment managing large-scale, multi-campaign portfolios.
• Proven experience managing always-on and tactical campaigns across multiple projects or brands.
• Experience within real estate, property development, retail, hospitality, or high-consideration sectors is a strong advantage.

দক্ষতা

• Agency Management
• DV360
• GA4
• Google Ads
• Media Buying
• Meta Ads
• OOH/DOOH
• Power BI