Assistant Manager / Deputy Manager, Marketing & Insight

চাকরির বিবরণ

The Assistant Manager / Deputy Manager – Marketing & Insight will be responsible for developing and executing integrated marketing strategies, strengthening brand positioning, analyzing market trends, generating consumer insights, and ensuring effective implementation of ATL, BTL, and digital marketing initiatives. The incumbent will work closely with Sales, Product, Commercial, and external agencies to enhance brand visibility, customer engagement, and business performance.

দায়িত্ব

• Develop and execute annual marketing and branding strategies aligned with business objectives.
• Prepare and manage marketing calendars, campaign plans, and promotional roadmaps.
• Build and strengthen the brand positioning of Geo Mobile Phone across all customer segments.
• Ensure consistent brand identity and communication across all channels.
• Identify new market opportunities and recommend strategic marketing initiatives.
• Coordinate with advertising agencies, creative partners, media agencies, event organizers, and production vendors.
• Monitor campaign effectiveness and optimize performance through measurable KPIs.
• Conduct market research and competitor analysis.
• Analyze customer behavior, market trends, pricing, and product performance.
• Gather consumer insights through surveys, field visits, and market intelligence.
• Prepare analytical reports to support business decisions and product development.
• Monitor industry developments and emerging consumer trends.
• Support product launch planning and Go-to-Market (GTM) execution.
• Develop product positioning, value propositions, and communication strategies.
• Collaborate with Product and Sales teams to ensure successful market penetration.
• Monitor product lifecycle and recommend improvements based on market feedback.
• Support digital branding initiatives across various online platforms.
• Monitor digital campaign performance and customer engagement metrics.
• Coordinate with digital agencies for content planning and campaign execution.
• Recommend innovative digital marketing ideas to improve brand awareness.
• Ensure effective branding across retail outlets, dealer points, and experience centers.
• Plan POSM development and deployment.
• Monitor visibility standards and merchandising effectiveness nationwide.
• Measure ROI of marketing initiatives.
• Prepare monthly marketing performance reports.

যোগ্যতা

• BBA/MBA in Marketing or other relevant disciplines from a recognized university.
• Professional certifications in Digital Marketing, Brand Management, or Market Research will be considered an advantage.
• 5–10 years of professional experience in Marketing, Brand Management, Market Research, or Consumer Insight.
• Minimum 5 years of managerial experience in a leadership or supervisory role.
• Candidates having experience in one or more of the following industries will receive preference:
• Preferred industry experience: Mobile Phone Manufacturing
• Preferred industry experience: Mobile Handset Brands
• Preferred industry experience: Telecommunications
• Preferred industry experience: Consumer Electronics
• Preferred industry experience: FMCG
• Preferred industry experience: Technology Products
• Preferred industry experience: Similar fast-moving consumer or technology-driven industries

দক্ষতা

• Analytical & Problem-Solving Skills
• ATL, BTL & Digital Marketing
• Brand Management
• Budget Management
• Campaign Planning & Execution
• Communication & Presentation
• Leadership & Team Management
• Market Research & Consumer Insight
• Marketing Analytics
• Product Marketing
• Strategic Marketing
• Trade Marketing
• Vendor & Agency Management